Brand analysis/ IMC Analysis on Lipton Ice Tea, Oishi Green Tea, Fuji Green Tea.

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Brand analysis/ IMC Analysis on Lipton Ice Tea, Oishi Green Tea, Fuji Green Tea. Brand analysis consist of 4P 's In 2005, the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: A consumers need for convenience and time-saving services; and the positive press given to tea. American lifestyle and work habits have made convenience a necessity. As employers demand for productivity from their employees, consumers are more pressed for time. In addition, the shaky…show more content…
Price Analysis: Pricing Strategy of Lipton Ice Tea, Oishi Green Tea, Fuji Green Tea The New Lipton Ice Tea released in 2003, is a beverage with green tea extract, which is grapefruit flavored, and combines health and pleasure. Lipton Ice Green Tea is a soft, bubbly, refreshing and revitalizing product. A response to consumer expectations. A qualified natural product which is conducive to "well being", this product meets the expectations of consumers, as it is less sweet than its competitors. It has 40% less sugar than most soft drinks, and being based on green tea, is a huge success. Lipton Ice Green Tea costs 1.69 Euros for a bottle of 1.5 liters. The price is certainly higher due to greater demand. Distribution The choice of distribution is an important choice in the context of marketing and success. A poor choice of distribution may jeopardize the success of a commercial product. It must be consistent with the brand image of the client. The place of sale, where the consumer buys the new product is very important. Lipton Iced Tea in Bulk form. All Lipton tea is 100% natural no preservatives or coloring. Sold bulk as a case of 96: 1oz bags. Oishi Green Tea with Honey Lemon (hereafter referred to as ‘Oishi’) is a refreshing flavored iced tea. It can be drunk at room temperature but is best consumed cold. Price is $1.85 (Room Temp), $2.20 (Refrigerated) (25.1.10) Oishi (‘delicious’ in Japanese) is manufactured in Thailand by the

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