Brand and Biscuits

Psychological Factors. A buyer’s choices are also influenced by four psychological factors, i.e. motivation, perception, learning, and beliefs and attitudes. A consumer is an individual who has different kind of needs.

A customer’s buying behaviour is also influenced by social factors, such as the groups to which the customer belongs and social status.

Social factors refer to the changes in the lifestyle, behavior, attitudes and tastes of different societies. Social factors may affect the two businesses in the following ways:

Social factors refer in the trend of customer which keeps changing their trend, and what the trend of their purchase. For example nowadays due to people’s work, they are really busy so they often decide to buy already cooked food.

Health insurance is another factor that indirectly affects the buying tendencies of the buyers. More the people are insured, it is more likely they would opt for better quality of healthcare services and also at larger number of instances.

These factors will ultimately influence a consumer’s buying decision and allow organisations to create differentiation strategies. A

There are also two types of social influences, normative and informative, that can affect a consumer’s purchase decision. A normative influence is the desire to conform to the expectations of another. An informative influence is to accept and trust information obtained as reality. (Bishop & Myers 1974). According to Lam & Meyers 1978, normative and informative influences are both relevant when purchasing a car as an individuals opinions can be influenced by group discussion. It is evident that normative social influences have a greater influence on groups as this is when an individual believes that conforming may have positive consequences and not conforming may have negative consequences. Whereas, informational social influences is often when we care about getting the right answer and trying to be rational. Both normative and informative influences affect the consumer purchase decision of purchasing a car.

Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements:

Consumer opinions, trends and buying patterns, the brand image of the company and ethnic or religious views are all potential social factors.

These are people in our family and same social status as us. This factor would explain how outside influences help us to determine what products and services we use. The personal factor includes things such as demographics, interests, economic status, lifestyle and personality. In this factor it is clarifies how if the situation changes this will also change your personal factors. The last factor is psychological factors which include perception, beliefs, and motivation. The market allows us to see how each of these factors affects purchase decision. Understanding the role each factor contributes to the market will allow for a better marketing strategy of the Organic Baby Products.

And also in some cases going to the extreme in stating that parents are slowly killing their children with feeding them specific foods. This is a huge factor that has brought about changes in the way consumers purchase and behaviour. Other factors are current events, such as when the 9/11 incident occurred; a lot of patriotic Americans bought and consumed American made products to help the American economy grow. The American government also put out campaigns to promote American produced and made products to the public to change the views of consumer purchases. Just another example of factors that support change in consumer behaviours.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

Cultures, is the one of the main factor which make the job for marketer more complicated in nature. Some of the reasons which influences behaviour of the consumer when comes to buying are:

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.

The fourth stage consists of individual and environmental influences that affect all five stages of the decision process. Individual characteristics include motives, values, lifestyle, and personality; the social influences are culture, reference groups, and family. Situational influences, such as a consumer’s financial condition, also influence the decision process. (Engel, 1995)