Branding : An Important Aspect For Identifying Consumer Good And Products

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Basically, branding is a philosophical expression of the human condition. It is about belonging/attachment. Belonging to a tribe, to a religion, to a family and to a product. The Branding establishes a sense of attachment. It has this function for both the people who are part of the same group and also for the people who don’t belong. The origins of branding are basically related to the nature of the human condition. A tribe is a brand—religion is a brand. When it shows itself in a modern, fashionable form, you are expected statingbranding that began in the 19th century. It was basically affiliation with fast-moving consumer goods. But that is a distortion of what branding is. That type of branding is a manifestation of differentiation. It’s a differentiation of onefast-moving consumer product from another. Brands are a direct consequence of the strategy of market segmentation and differentiation.

As competition comes with multiple choices, organisations are forced to search for new methods of emotionally connecting with their customer, to effectively become irreplaceable while creating lifetime relationships with stakeholders. A solid brand is one that is able to stand out in an overpopulated market place. Branding allows an organisation to build brand awareness, and increase customer loyalty.

Over the years, researchers have taken an interest into consumer behaviour and their preference to purchase manufacture branded products rather than store brand, although the products contain the same content. A brand is defined as a name, sign, symbol or a design used to identify the goods or services of a vendor (Kotler & Keller, 2006). Branding has been identified to be a very important non-sensory factor in the decision of purchasing products (Varela et al, 2010). One of the most studied phenomena related to branding has shown that exposure to a certain stimuli, results in an increase

nline branding is essential to top online businesses and building wealth online. The same brand that is conveyed in printed marketing and sales materials should transcend to the online world. What is online branding?

Brands as Symbolic Images: Goods were seen as increasingly similar in terms of their utilitarian attributes. Consequently, brands were selected to solve internally generated consumption needs. Brands were independent of the actual market offering and had become viewed as operant resources. Brand value was created when the goods were sold (output orientation). Thus, brands had value-in-exchange. The customers remained passive in the brand value creation process (operand resources).

According to the American Marketing Association, the meaning of the word “brand” is a name or design that distinguishes a company’s goods or products from another. Although slogans and logos can be an important part of a business’s brand identity, a brand goes much deeper than just a picture or phrase. http://www.palgrave-journals.com/pb/journal/v9/n2/full/pb201311a.html According to Dawn Leijon, a marketing professor at Georgetown University and previous Kraft brand manager, “Branding isn’t about logos, slogans or advertising—those are just tools. Branding is about making people remember your organization, service or product and what’s unique about it.” A brand representing the feelings, impression, and perception associated with a company, and communicates to consumers why a businesses products or services can be relied on and are a better choice than competitors. Establishing a strong brand is one of the most important marketing strategies for any business, allowing a company to attract the right customers that will connect with their products and services. (inc)

Marketing is the process of creating, communicating and delivering benefits that have value for customers (Johnston, 2015). Branding is the process of creating a unique name and image for the product in consumers’ mind (BusinessDictionary.com). A good marketing and branding strategy helps the organizations to create products and services with best chances of making profits, set apart from your competitors, customer satisfaction, and greater sales motivates the employees to achieve more. Principles of branding are differentiation, focus, simplicity, consistency, and visual appeal. The two main theories/principles used in marketing are McCarthy’s 4 Ps and Porter’s 5 forces.

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

One area in which brand marketing is important is the area of customer experience. According to Rooney (2013, p.2) brand experience is an increasing level of recognition of people interested in design and fashion. Rooney continues by saying that brand experience creates the biggest network of customer across the global scale (Rooney, 2013, p.1). Another support from Wilson (2013, n.p), people tend to purchase with corporation they are intimate with. This means if your branding is strong and easy to be recognized, people will more likely purchase your goods and/or service. Another concept from him is the concept of ‘business DNA’. In branding, business DNA is quite similar to a notification or a pop-up alert from your company in customer’s perspective. You can tell your

In my opinion, branding often times represents an experience. This experience typically satisfies 4 areas: Customer Experience, Loyalty, Personal Image and Social Acceptance.

An Investigation on the Importance of Brand Names to Consumers Introduction: The aim of this research is to find out why brand names are important to consumers. The reason why this research has been undertaken is because branding is an interesting topic, which plays a major part in everyday life. Brands are found everywhere that hardly anything today is unbranded, including clothes, food, furniture and even cars. The research will show why brands are important to consumers.

Branding is the way that conveys the message of confidence, quality and reliability to their target market. Branding strategy is altered to differentiate the product from other competitors. The main purposes are product identification, repeat sales and new product sales. The first purpose is to develop a brand name with high brand equity that familiar and easy to indicates. Secondly, repeat sales depend on the development of customers’ brand loyalty to purchase the product again. The third purpose is to facilitate new product sales when introducing a new product to gain more attention and acceptance.

To get an understanding of what branding is you must first know what brands are. A brand is an idea or an image that is used to specify a product service that consumers find very useful, by identifying the name, logo, slogan and design of the product company which owns the image or idea. Branding is an important asset to any company because it the only way the product can gain recognition from more and more people and the product is easily identified.