Branding Logo Redesign

Being able to invoke people’s emotions can open an easy gateway for ethos and logos. Once someone has become emotionally invested

When an unconditioned stimulus, (reinforcer), is repeatedly presented to human three major affective phenomena are often observed. First, affective or hedonic contrast. Second, frequent repetition of the unconditioned stimulus, (reinforcer), gives rise to affective habituation (tolerance). Finally, after frequent repetition of these stimuli, (reinforcer) a withdrawal emerges directly following stimulus termination (Solomon, 1980).

"There is a stronger link between childhood trauma and addiction, then there is between obesity and diabetes" is the first example using logos to correlate the research to the inartistic proof that there is logic behind their appeal. The second example is "two thirds of addicts report being abused as children" establishing the correlation that a childhood trauma is what is driving them to use drugs. The choice of words in this ad to gain support from their audience are stronger, trauma, addiction, addicts, abuse, children, war on drugs, and traumatized. Each word is, meant to gain an instant emotional reaction from their audience with each word. These reactions could range from anger, sadness, outrage, and

Each pair, or each individual in private, was exposed to one low-agency and one high-agency emotion ad. Those in pairs were asked not to express their feelings toward the ad until after they had handed in their questionnaire involving their reactions to each ad. The questionnaire asked participants to answer the questions pertaining to viewing pleasure, their attitude to the ad, covarities, as well as confound checks to establish that the ads were clear and understandable to all participants.

This current study examined if the pairing of the DE100 IPTV logo with a positive image of happy graduates ‘the experimental condition’ would result in more participants liking the DE100 IPTV Logo than those in the ‘control condition’. This association being a principle of evaluative conditioning where someone likes something because it has become linked in their minds with something positive. After collecting the data, a chi-square test showed the results were not statistically significant, meaning that there were no significant differences seen between the experimental and control conditions in how many participants reported liking the logo. Thus, it was noted that the effect size was small and therefore the hypothesis made, that more

Focus has been thought to be attained automatically from stimuli with negative valence, allowing quick recognition of possible threats (Itkes & Mashal, 2015). The concept of disruption of performance on roles involving negative words has been heavily researched (Itkes & Mashal, 2015), whereas minimal research has been conducted on the timing of semantic processing where negative valence applies its influence on performance.

Even the media speaks of adopting level: 2 BIM, but nobody asks why it is already level: 2? The fact is, BIM has always been there in hand drawings and CAD 2D/3D managed environment. BIM is an already existing system, it has just been given a name now, and some necessary tweaking. Actually, this tweaking is what we thought is there, what we thought we were aware of, but we actually ignored. This “tweaking” is what makes BIM revolutionary.

Logo design is important for all new products, but it’s particularly crucial for apps, where you only have a square centimetre or less of “shelf space” in a digital storefront. “The first impression is going to be that logo, so you want someone to feel attracted to it and feel compelled to download it,” says Alison Garnett, design director at Toronto’s SapientNitro agency. “The icon itself is the calling card. It’s the book cover.” Given the small size, colour is key. “Most colours come with some baggage or some preconceived ideas,” says Bob Hambly, a partner at graphic design firm Hambly & Woolley. It’s not easy to lure someone toward a colour they detest or entice them away from one they love. But you can capitalize on the associations

In the study conducted by Anderson & Shimamura (2005) film clips were used as the stimuli. They assessed memory for neutral words presented during film clips which were designed to elicit different levels of emotional arousal. Four film clips: a neutral film, a positive film, a negative film, and an arousal film and a list of neutral words where used as stimuli, in the study phase, participants watched the four film clips with the audio turned off. At the same time, they listened to words presented on headphones. After viewing all four film clips, participants were administered a free recall test for words presented during the films and after the free recall test, participants were tested on details of the films as well. This film survey test

Muscarella, Brintazzoli, Gordts, Soetens, and Van Den Bussche (2013), conducted a study that focused on both, subliminal and supraliminal advertisements incorporating familiar brand logos. They intended to measure behavioral effects after a short, medium, and long intervals. However, they did mention that there is controversy with subliminal advertising, and that it is highly unlikely to influence consumers. For the first primed experiment, consisting of twenty four psychology students, were to perform a lexical decision task on target letter strings. There was logo primes within these letter strings. There was two separate groups for this experiment. The first group was received the conscious condition where the primes were presented to them

For mere exposure theory in this case it could go both ways, true or false. There are times when mere exposure is true when being exposed to certain stimuli like repeatedly listening to your a new song or seeing an advertisement frequently. In this case by being exposed the person will tend to like it more. Then there are times when it is false depending on the stimuli, for example if the the person had a traumatizing experience or that they just become used to the stimuli to the point where they aren't affected by it anymore.

The main objective of this paper is to compare the effectiveness of subtle and prominent product placements with the effectiveness of 30-second commercials for the same brands. Two experimental groups were exposed to TV- drama series and 30-second TV commercials in the break of the TV-series. The

Correspondence concerning this article should be addressed to Delaney Granger, Psychology Department, William Jewell College, Liberty, MO 64068. E-mail: grangerde@william.jewell.edu

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will be received, and impact sales, can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

26. Gregg, Melissa and Gregory J. Seigworth, eds, The affect theory reader (Durham, NC: Duke University Press, 2010)