Brands Of Faith : Marketing Religion

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

Word-of-mouth is the major factor to help people make decisions on buying high-involvement products (Gu, Park, & Konana 2012, p. 182).

The Art of Personal Evangelism: Sharing Jesus in a changing culture By Will McRaney, Jr. Nashville: Broadman & Holman Academic, 2003, 268 pp., $19.99 paper.

| Enterprise has chosen a powerful tool for advertising, a referral source (word of mouth). By building personal connections with mechanics (who then advised their own customers to rent a car from Enterprise), the company was able to build a strong network in the industry. It earned a strong market position for the company. It has also created loyal customers, and partners. Furthermore, it resulted in lower costs and larger profits for Enterprise

From when Christianity became the official religion of the Roman Empire in 380 A.D. to the postmodern age, the Christian Church had varying degrees of control on Western society as an authoritative figure, dictating moral decisions and controlling mass culture. This cultural super-influence, of course, bleed into literature, music and film as well as everyday life. With the decline of believers, Jesus’ contribution to American culture has surely not shaken. The

“The judgement of God is upon the church as never before. If today’s church does not recapture the sacrificial spirit of the early church, it will lose its authenticity, forfeit the loyalty of millions, and be dismissed as an irrelevant social club with no meaning for the twentieth century” Here King conveys a sense of urgency by suggesting that the church has potential to falter if the people do not make a change now. King also refers to the church as “an irrelevant social club” this statement could anger the clergymen or other readers. By pulling emotions out the audience, King brigs the audience into his work and emphasizes the importance of his words.

Mid-nineteenth century southern America, the writer asserts the churches in America are failing mankind by not being inclusive rather than exclusive and turning a blind-eye to the topic. Failing to live up to the core tenants of Christianity are things that erode the church and society alike. He also recalls his personal experiences with his grandfather, who was a minister, and his uncle. How his uncle had the job of being the caretaker of

Church buildings, musical instruments, ministers’ attire, choir robes, hymns, names of converts, schools and curriculums had Americans’ religious, cultural, and economic trademark. The Christianity that addressed issues of life in the American cultural context was transplanted in different parts of the world. Unlike the transition of the Hebraic-Christianity from the Jewish culture to the Gentile world in the first century, which developed its own unique theological, cultural, and leadership identity in a short period of time, the phenomenal growth of Christianity in the majority world has been largely influenced by the dominance of American Christianity. As the result, we have Christian faith that is not well anchored on local theology. And to most of the churches in the majority world, up until recently,

No doubt, you are aware the Church is in decline—both in membership and in its influence in the world, for the past several decades. Several key elements are missing in the lives of most Christians, which are rarely addressed in our church pulpits or in the books we read. How We Christians Miss The Boat unabashedly addresses these issues, with dead-on solutions, which will change and revolutionize the lives’ of all its readers.

This Christian religion, known as the “church of Christ”, is experiencing rapid growth despite the large amount of opposition it is facing. It seems that this is largely due because of the concerted effort that the Christians are making to teach their religion to everyone in the entire world. But while everything may seem

To achieve these strategic objectives, an aggressive and creative marketing is required to facilitate the desired growth and market development. Since the Christian community represents a comparatively close knit community, compared to other target markets, new marketing mediums such as social networking will undoubtedly prove to be a great asset to the business. Therefore, using socially transmitted marketing messages will be ideal to inform potential Christian consumers about the services that the Holy Grounds offers. Therefore the research was reviewed with this idea in mind.

Contagious: Why Things Catch On by Jonah Berger illustrates how ideas and stories spread throughout our culture, specifically focusing on how marketing changes based on social psychology and interactions. This book provides an excellent description of how ideas spread, including the reasoning behind why we spread ideas and how social currency drives our actions without our awareness. It also looks into the emotion behind marketing and the spread of ideas, whether they were planted or not. Social currency is based on the idea that if something is supposed to be secret, people might well be more likely to talk about it. People are more willing to share things that make them look good to those around them and that will gain them some notoriety

With the influence of online websites and social media, marketers are able to endorse their creation

Victoria Osteen and the NASCAR preacher represent the counter-narrative of the corrupted “American Dream” of a culture hinging on materialism as indicators of success. This consumerism unfortunately pervades both Christian and pseudo-sacred systems. Another example of this counter-narrative can be found in Smith’s example of shopping malls as a place of worship posing a rival liturgy. Liturgy, worship, and discipleship is not always confined within the walls of the church. These counter-narratives are successful in their deceptive ploy by utilizing liturgical practices similar to theological practices without coming across as theological. The most dangerous idols that we can become disciples to are the ones that do not seem like idols. One of Satan’s greatest powers is making people think that he does not have any power. That does not mean that shopping malls are evil institutions that should be avoided altogether, though. It means that rightly aligned discipleship should be more proactive in how we as Christ followers view and interact with the world around us. The gist of the concept of the formative liturgies, auditing and improving one’s life through reordering disordered loves and countering conter-narratives, can be achieved through reflection on God’s presence, reviewing one’s day in a spirit of gratitude, becoming aware of one’s emotions before God, praying over a

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in