Brands Of Faith : Marketing Religion

Decent Essays
Einstein, M. (2008). Brands of Faith: Marketing Religion in a Commercial Age. London: Routledge.
This book has significant research that supports finding an effective and non-exploitive way of marketing the modern church through strategic branding and the repackaging of religion, which are key components of my proposal. It helps churches determine, "who are we? Why are we that? How do we get people to want to be a part of this?" Ultimately allowing me to unravel the bigger of question of, how does one properly market their church? This source is crucial because “argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate
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Phillips, R. (2013). The passion conversation: Understanding, sparking, and sustaining word of mouth marketing. Hoboken, New Jersey: Wiley.
This book provides a key trait churches must have in order to effectively marketing their church: Passion. The power of social media in essence is its digital word of mouth capabilities.
Without passion, there is no conversation and without a conversation there is no word of mouth. Philips uses academic research and actual real life instances to show readers how “any business can spark and sustain word of mouth marketing”. Any church is not only a spiritual place but also a place of business. This source is different than the others because it looks at marketing from a business perspective not just a spiritual. This source revealed to me that I should not limit my research but look at it from all perspectives. I never considered word of mouth, let alone, digital word of mouth a form of marketing until this source. In 2017, digital word of mouth is crucial to a church’s success.

Webster, D. D. (2009). Selling Jesus | what’s wrong with marketing the church. Downers Grove, Ill.: Intervarsity Press.
This book addresses the elephant in the room. Every church wants to reach more people and a form of art in marketing the church has been created because of this. However, Webster harshly criticizes this moment and the mentality of a
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