Brannigan Foods

1675 WordsApr 2, 20157 Pages
Santhosh Varadarajan Brannigan Foods March 12, 2015 Problem Brannigan Foods soup division general manager Bert Clark was in charge of bringing their company out their recent decline. The company had seen steady decline in division sales, market share, and profitability over the last three years. He was in charge of moving their division’s growth back up to 3-4% per year and his team had come up with four different plans for doing this. It was Bert’s responsibility to review the benefits and costs of each plan and choose the most effective way to grow the company. Outside Concepts Brannigan Foods soup division happens to be one of the most profitable and successful divisions of the company. An overall analysis of the company through a BCG…show more content…
She points out the major hole that is currently facing Brannigan, their
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