Brannigan Foods Strategic Marketing Plan

Howard Moskowitz, a food industry consultant, detailed how to increase the flavor appeal of Dr. Pepper by its consumers, with large amounts sugar. In Prego spaghetti sauce, after tomatoes, sugar was made the next greatest ingredient in amount. The classic Lay’s potato chip brand included many different flavors such as chips with salt & vinegar, salt & pepper, cheddar, and sour cream flavoring. Mr. Moss goes on to describe how Frito-Lay executives hope to develop “designer sodium,” which may decrease the sodium content of their products by a considerable

The following report is prepared as part of the assignment 2 required for the module Strategic Marketing of the BSc Degree in Business Management from the University of Wales.

It has become impossible for low-income families to provide healthy meals for their families. Government, Farm policies and the food industry itself are main reasons as to why the cost of healthy foods has become harder for American families, especially low-income families, to provide the healthy foods needed to fight the obesity epidemic. With low- income families being the main focus point on the problem of

The Regional Food Manager for Ye Olde FoodKing Company has retained Mark Craig of Blue Steel Consulting to perform a regression analysis to forecast demand of your product. The four characteristics readily available included price, competitors’ price, average income, and market population. The results of each regression analysis are presented at the end of this memo. The remainder of this memo describes the regression analysis used and limitations to the data available. Running a regression provides a statistical procedure to estimate the liner dependency of one or more

Putting our health into the hands of agribusiness and food corporations is one of many reasons our nation’s health is depleting and losing a battle against obesity. Food corporations target the poor, the time constricted, and the uneducated as a way to sell their product. All of these limitations are related to one another in some form or fashion. A high school dropout, making 19,000 dollars a year, who is a mother, has a higher probability of being obese than a woman the same age who is attending college. Convenience started with the introduction of Swanson’s T.V. dinner. Combined with a large advertising budget and a trusted name, processed foods entered the homes of Americans after the Second World War, selling over 13 million within its first year (Ganzel). The convenience of having a meal prepared for your family with minimal clean-up was sweeping the nation and other companies soon followed suit to keep up with consumer demand.

The greatest disadvantage of the food industry is unhealthy eating. This is derived from high amounts of sodium which can be found in most fast food industries. The manner in which these foods are cooked also plays a pivotal role in the unhealthy aspects of certain menu items. Ingredients which are not understood by consumers who are becoming more health conscious has

1. Identify and describe the main sections of a marketing plan? A marketing plan provides a company with information that could help its success or fail. All marketing plan need to consider what happen now and what will happen in the future.

G. Industry Analysis – The supermarket and grocery store industry is maintaining throughout the economic crisis that America is currently experiencing. As stated by the Market Report of “Grocery Stores”, “The industry fared well during the economic recession of the late 2000s, as more Americans chose to eat at home rather than go out. During this time grocery stores focused on providing economical food choices for cash-strapped consumers.” However, as the economy continues to improve, more people may choose to eat out which could cause the industry to marginally suffer. Additionally, Supermarketnews.com states, “…the 75

Diet is a huge concern for many people today who are either trying to control a preventable disease or those people who are trying to lose the excess weight that they are carrying around with them. Not only has our diet as Americans been steadily getting worse but as our population has risen there have been very few attempts to counter the negative effects that over processing our food has done. Every Single American, who has eaten the hot lunches at school remembers and has a first hand knowledge of the taste of preservatives and manufactured flavor of the food they ate during their formative years attending Elementary through High School.

International Market: Whole Foods is only in 2 other countries, UK and Canada. They always have the option of looking into some of the world’s faster growing markets or even the fact that they could look into expanding throughout UK and Canada.

Company G is a major player in the electronics market. We have an excellent reputation for being a ground-breaking company that provides high-quality, highly reliable products that are reasonably priced. Our consumers take pride in the items that they purchase with the Company G name on them. Our small appliance line fits well into our electronics family and will be just as pleasing to our customers as our other products. The G100 Iron/Garment Steamer introduced in this marketing plan will offers unique features that that will appeal to customers and potential customers as well.

I can avoid buying packaged meals, as they are notorious for having high sodium levels, and I can begin making more meals at home and from scratch to avoid excess sodium.

The need for a job in American society is vital and not having one in today’s society can cause major financial problems for an individual or a whole family. An average American, typically works eight hour shifts and sometimes even put in overtime to meet their needs. After an exhausting day at work, people tend to get hungry and the infamous question of “what to eat” begins to occupy every inner thought. Some are not only wondering what they should eat for dinner, but most of these workers also have a family to come home to and feed. People come home tired, lacking motivation to do anything, and the thought of having to prepare dinner for themselves or their family sounds discouraging. On the way home from work, everyone is bound to see a fast food restaurant of some sort, waiting for potential consumers in the street corner, illuminated by an infamous neon sign. The temptation to stop by and grab a quick meal is overwhelming, but there is always one jumbled up thought that suggests preparing a meal at home would be wiser. The typical American citizen has to fight a mental battle on deciding where they should take their health and how it will benefit them in the long run. Though most individuals who visit these fast food establishments can care less about the nutrition value behind their favorite meals, it is an important component to consider when buying at these places. With working from nine to five and coming home with the potential to eat everything in sight, if it

However, in both grocery and convenience stores, several of the healthier option items were more expensive than the corresponding regular (less healthy) option items. The majority of both providers also had signs/displays that encouraged less healthy eating (e.g., promotional signs encouraging purchase of canned corned beef). In addition, costs of healthier items were more expensive than less healthy items in American Samoa restaurants. Healthier entrées and side items were more expensive than the less healthy entrées and side items. There were also minimal efforts to promote healthy eating, such as providing calorie or other nutrition information, identifying healthy items with menu labeling on menus, and having menu notations that encourage healthy requests. The absence of government intervention, regulation, and public awareness in relation to the rate of obesity and levels of nutrition suggests a correlation between the efforts of food providers and healthy

foods and the poor economy, however, has hurt sales. The owners must determine their new strategic