Brawl in Mickey's Backyard: A Case Study of the Legal Battle between Disney and SunCal

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Brawl in Mickey's Backyard Case Study Affordable housing is an absolute necessity, especially in these hard financial times. Yet, there is a certain stigma that often is associated with the idea of affordable housing. It was this stigma that led to the current dispute between SunCal developers and Disney. As the fight raged on, it was clear that there was a noticeable impact on the stakeholders of both companies/ Every business has a number of different kinds of stakeholders. There are first the market stakeholders. According to the research, "market strategies are those activities that a company engages in to boost sales, increase brand awareness, position its products or services, and determine pricing" (Sandilands, 2012). It is within marketing, advertising, customer service, and actual operations that market shareholders reside within any business. As such, "market stakeholders are stakeholders involved in the market strategies and other economic transactions of the business" (Sandilands, 2012). Clearly, the actual employees of the Disneyland parks and its surrounding attractions and tourist traps are market stakeholders as well. They are the ones who are involved in the every day operations of the business. It is this group of market stakeholders that are being put at a disadvantage. In order to live close to their jobs, they are forced to pay extremely high rents. More affordable housing is much further away, and then requires longer commutes. These are also

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