Brazil Culture

Brazil was colonized in 1500 where among other adventurers, Portuguese Pedro Alvares Cabral landed with his fleet in Porto Seguro. The colonizers met Tupinamba Indians, one of the many native groups in the continent. The main goal of the Portuguese was to monopolize the trade of pau-brasil, which is the red wood made for making dye and gave the country its name. The other goal was establishing settlements in the country. The Portuguese first collaborated in harvesting the trees but later tried to enslave the natives, and many fled the country or died because of exploitation and disease. Over three million people fled after Cabral’s arrival and then the Portuguese turned to Indian and African slaves.

Upon Christopher Columbus’ return from his first trip to the Americas, a debate broke out between the Spanish and Portuguese as to who possessed ownership of the new lands. In June of 1494, the issue was settled via the Treaty of Tordesillas. By the middle of the 18th century though, the dispute was raging once again. For more than a century, Portuguese in the Americas had been gradually pushing westward; in doing so, they encroached on territory theoretically belonging to Spain. This resulted in the countries engaging in consistent armed conflict. In hopes of settling the ongoing conflict, Spain and Portugal would sign a new treaty.

The pope, to solve Spain and Portugal’s conflicts, which were caused by their wealth, pulled out a map and drew a line to split the world in half. This was called the Line of Demarcation. Later, Spain and Portugal signed the Treaty of Tordesillas, in which they agreed that all discoveries east of the Line of Demarcation went to Portugal, and that all discoveries west of this line went to Spain. “Amerigo Vespucci first realized that the ‘India’ that Columbus discovered was not actually India, it was a never before seen place. America was named after

Christopher Columbus was given permission by Spain to sail west and try and discover a new trade route to the West Indies. Spain was willing to put the money forward for the expedition because if it worked out than they would be able to make more money off of the trade that would come from the new route. When it was discovered that it wasn't the West Indies at all but it was a completely new continent. What this meant to Spain was that there was a continent filled with possible resources, in which they capitalized.

“After Columbus’s voyage, Spain claimed possession of all of North America” (Shultz, 2014). The Portuguese protested this claim by Spain. Because of the protest by the Portuguese Pope Alexander VI stepped in and divided the land between the two. In 1493, Pope Alexander VI drew a line from north to south dividing the land between Spain and Portugal. All of the land to the east of the line belonged to Portugal and the land to the west would belong to Spain. This line would be called the Line of Demarcation. This gave Spain Central and North America while Spain got all of Brazil. “In 1500, the Portuguese explorer Pedro Cabral accidentally landed in Brazil, beginning what would be Portugal’s most profitable colonial venture” (Shultz, 2014).

There were many events leading up to Brazil’s independence. It started when, Napoleon marched through Spain and demanded Portugal to close the ports with the British. This was a problem, because Portugal made money through the British ports. Joao, Prince of Portugal, considered moving Portugal’s capital to Brazil so that they could continue to make money. Napoleon was not happy with Joao’s idea and invaded Portugal. Joao set for South America to set up Brazil as Portugal’s new port. But, first the people of Portugal stopped in Bahia. Joao met the governor of Bahia and the governor asked Joao to open Brazil’s ports to international trade. After their stop in Bahia the Portuguese sailed to Rio de Janeiro. By opening up the ports, Joao helped the Brazilian economy. While still in Brazil, Joao changed the name of his empire to The United Kingdom of Portugal and Brazil. This title provided the Brazilians with a sense of pride and fed their desire to independence. At this time, Portugal was in the process of a Revolution and demanded Joao to come back to Portugal. In 1812, Joao took his ships and people and returned to Portugal. Joao’s son, Pedro, stayed behind in Brazil to rule in his father's place. When Joao left he told Pedro, “If they ask for independence, give it to

A combination of stormy weather and poor navigation resulted in the Spanish employed Christopher Columbus landing in a Portuguese port. Upon learning of the newly discovered land out west, Portuguese King John II, claimed that he wanted a line

During the age of discovery Prince Henry funded many voyages. A prince who was born 1394 in Portugal and son of King John, left an everlasting effect of Portugal. Even though Henry was not an educated navigator he funded a number of explorations that founded some of the country’s first colonies. Over the years Henry became enchanted by Africa, its resources (gold) and hoped to share Christianity among the people there. At the beginning of the voyages Europeans had not discovered or had any knowledge of anything past the west coast of Africa. Henry ordered his sailors to move beyond that point. Curiosity pushed explorers farther than they had ever been in centuries before. By 1436 they reached Rio de Oro but didn’t end there.

On July 7, 1494, the Treaty of Tordesillas was known across the Spain and Portugal region as the first international modern era

The Portuguese began exploring Brazil’s Atlantic Coastal Plain in the early 1500s (Kent 236). In fact, colonization

The first treaty that created a line dividing Brazil into Spain and Portugal’s possession was the Papal Bull Inter Caetera. It was issued in 1493 by Pope Alexander VI. “The said line to be distant one hundred leagues towards the west and south from any of the islands commonly known as the Azores and Cape Verde. With this proviso however that none of the islands and mainlands, found and to be found, discovered and to be discovered, beyond that said line towards the west and south” (Holy See, Magisterium). While some people think that this papal bull is the most important to Brazil’s existence, the Treaty of Tordesillas played a more impacting role. According to nativeweb.org, “though later bulls were issued on the subject of Portuguese and Spanish colonial rivalry, the bull Inter Caetera became a major document in the development of subsequent legal doctrines claims of empire in the ‘new world’. The bull assigned the Castile the exclusive right to acquire territory, to trade in, or even to approach the lands lying west of the meridian situated one hundred leagues west of the Azores and Cape Verde Islands (Holy See, Magisterium).

The Treaty of Tordesillas divided the “New World” into land, resources, and people claimed by Spain and Portugal. Pope Alexander VI issued and official order which divided the “New World” lands between Spain and Portugal. A north-south line of separation would be placed west of the Cape Verde Islands. The Treaty of Tordesillas was signed on June 7, 1494 and authenticated at Setubal, Portugal.

Brazil has a culture of collectivism versus individualism because they believe in having strong cohesive family relationships. Brazilians believe in groups the include extended family and friends. Brazil’s government has a democratic set up has me to believe that they believe in hierarchy. Brazil’s assertiveness is in the mid to halfway range that states that Brazilians will confront you directly on things that you need to know. Performance orientation is important to the Brazilian culture because they believe that you should be rewarded for outstanding work performance. Brazil believes highly in the future orientation having relaxed attitudes concerning future goals. Humane orientation rewards individuals when they do good deed helping one

Establishing a new business in Brazil would take some time. Brazilian welcomes foreigner and believes a good relationship should be establish first before any task and their laws are constantly changing. The manager that would take on this task would need to learn all about the Brazilian culture, starting with more than half of the Brazilian people think of themselves as white mainly descendants of Portuguese, German, Italian, Spanish, and Polish , Japanese, and Lebanese. Less than 10% think of themselves as black and less than 40% of the population is mixed, black and white. Degree. The manager would utilize the geocentric mindset to find the best managers and personnel regardless of race, gender, age, and sexual orientation and promote

The Portuguese colonized Brazil in the 1500. The Native tribes originally occupied the land, became slaves along with the Africans after the colonization. In 1822 Brazil became independent and slavery was abolished. An end came to the royal family in 1889 and a dictator ruled throughout the 1950's. After a great deal of turnover civilian rule was created in 1985.