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Brazilian Cattle Feed Project Management

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Brazilian Cattle Feed Project Management Case Study Introduction The inclusion of project teams into a corporate framework and corresponding corporate culture is a problematic one. In the case of the Brazilian cattle feed company, it is imperative to hold onto the innovative aspects of the R&D ad hoc teams, yet there also must be accountability to cost, revenue and performance requirements as well. The intent of this analysis is to evaluate the role of top management in this scenario, defining how the project management structure can be augmented to ensure overall corporate objectives are met. The implications of adding in the R&D ad hoc teams are also explored. Integration of R&D Ad Hoc Teams Into the Corporation The most critical role any member of top management must fulfill in the integration of previously ad hoc, highly innovative teams is that of change management champion. Senior management in this situation must create a highly unique, differentiated and well supported segment of the business structure that will enable the innovation happening in the ad hoc team to continually flourish and improve (Bejestani, 2011). The role of the entire senior management team is to create a culture that strives for accountability to the project management level of the business while also creating a culture that allows for innovation to flourish (Killen, Hunt, 2013). This is exceptionally difficult to do well and often the project management teams will be placed under a

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