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Brazilian Culture

Decent Essays
II. Characteristics of the Brazilian Culture The culture of Brazil contains many characteristics that make it unique throughout the world. Like any culture, Brazilian communication is shaped by culture. The eight dimensions of communication as pointed out by James Neuliep are present in this culture. According to Neuliep, the eight dimensions of communication are process, dynamic, interactive-transactive, symbolic, intentional, contextual, ubiquitous, and cultural (Neuliep, 2015, p. 11). The unique cultural characteristics, contexts, values and codes in the Brazilian culture will be further discussed in detail in this analysis. Cultural Dimensions of Brazil Cultural variability can be broken down and analyzed into five dimensions: “individualism/collectivism,…show more content…
collectivism. Individualistic cultures place the majority of their value on personal independence, while collectivistic cultures, according to Neuliep, “groups bind and mutually obligate individuals,” (Neuliep, 2015, p. 51). Individualist cultures tend to value the self-made man and value standing out from the crowd as an individual. Having the ability to make up there own mind is heavily valued and a key characteristic. Collectivists are oriented to believe that the group comes first and everything that is accomplished is done so for the good of the group. Typically family is a heavy influence in collectivist cultures. Direct confrontation is heavily avoided as well. The goal of collectivist cultures is to promote and achieve harmony throughout the…show more content…
Children are often expected to remain living with their parents until marriage, after which they do not move far away. Remaining close to family members is very important to Brazilians. According to Margolis, “maintaining regular contact with relatives and friends back home through visits and phone calls has a high priority among Brazilians,” (Margolis, 2004, p. 34). Much like in the United States, frequent family gatherings are expected. In addition, Brazil also scores above average in regards to its power distance and uncertainty avoidance. According to Hofstede et al., “the common Brazilian societal culture is clearly hierarchical and structured,” (Hofstede, Garibaldi de Hilal, Malvezzi, Tanure, & Vinken, 2010, p. 347). In terms of this cultural dimension Brazil fails to identify itself in favor of one over the other. As a whole, Brazil shows elements of both collectivism and individualism. With this, it is worth noting that the regions and microcultures within Brazil vary greatly between each other, which causes the entire nation to be considered very middle of the road. The southern and southeastern regions of Brazil shows characteristics of individualism while the regions of the north and northeast lean towards collectivism. One can attribute this to the south being more urban while the north being more rural
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