BreadTalk Group Limited
Prepared by:
Pek Sin Yee (3156436)
Soh Mei Mei Bibi (3151012)
Tan Rui Lynn (3154118)
Yong Wei Ting (3152841)
Chandrika Sridhar (3088524)
Executive Summary
Bread is one of the most popular staple in the Asian food culture. In the years, BreadTalk has successfully expanded their influence and reputation to 16 countries with more than 500 bakeries all around the world. BreadTalk is known for their 'see thru' kitchen concept which enables their chefs a platform to showcase the skills and capabilities. This also allows interaction between customers and employees.
A comprehensive analysis of the business strategy of BreadTalk Group Limited for the Thailand market revealed that its strategic objectives are aligned to
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Thailand has strict regulations when it comes to working terms and conditions. A proper visa must be applied from a Royal Thai Embassy, with some countries needing to obtain an entry visa, which allows a stay of 15 days upon arrival in Thailand. However, Singapore is one of the countries that could stay for 30 days without an entry visa, but must obtain an entry stamp on their passports. The disadvantage of Thailand's employment regulation is that it is time consuming, expensive and has a tedious amount of paperwork.
Economic
Following the constant tremors in the economy in 2008 and late 2011’s Euro crisis, Thailand has suffered duly in retrospect. With a staggering 41.06% debt of Thailand’s total GDP January this year and an additional 2 trillion baht for the beginning of next year ('Good only at borrowing' jibe haunts Pheu Thai Party, 2012), the country has much to recover from. The nation’s currency, Thai baht, has also taken a beating from the economic crisis in 2008 and 2011, falling from a high of 43.6 baht in 2002 to 29.44 baht per 1 USD today.
However, it is to be noted that Thailand has come a long way since its third world country days back in the 90s. It has reduced its poverty by a third, from 27% in 1997 to 9.8% in 2002, and even has a health care policy which covers approximately 70% of its citizens (Data - Thailand).
Countries surrounding Thailand portray a mixed basket of
When Thailand joined in AEC there are advantage and disadvantage. When the AEC opened and joined together that make an opportunity to get a good job after graduated because the immigration and customs are not difficult to entrance more than past including logistics. Thai people can work a job which they choose in the other country comfortably Aat Pisanwanich said “Thailand had yet to arrange for the new challenges that will be presented by the AEC” such as a doctor which the job in AEC that invited and wanted as the doctor of Thailand are superior and to be experienced in all skills. In contrast, the doctor More than 50 per cent of medical practitioners did anticipate some benefits from the AEC. However, they preferred to stay in Thailand rather than other Asean countries because of the Kingdom’s high model of medical services. They also don’t want to have to adjust to new cultures. Many want to go to developed countries in North America or Europe when they upgrade and grow their career paths and the weakness when AEC opened is the foreigners are snatching the job that make Thai people to be an unemployable person. Thailand suggestion financier world-class foundation. Market and trade agreement are made easier through Thailand’s far-reaching highway system, modernize city-wide mass transit, international airports, deep sea ports, and international river ports. As the center of ASEAN, Thailand information for free and fair market. It is influential in the production of the ASEAN Free market Area and a endorser to a number of other free market. Moreover, in the industrials case the labor from the others country are received the minimum wage less than Thai people that a reason why the employer of Thailand is almost to select the labor from Laos, Myanmar, Malaysia, Philippine, Singapore, Indonesia and Vietnam for reducing the expense; the minimum wage for labor cost from the other country only 300 Baht per day for the cost of living and
7. Which one of the following generic types of competitive strategy is typically the best strategy for a company to employ?
Thailand is located on the Indochina Peninsula and was named Thailand in 1939. It is 198,117 square miles, about twice the size of Wyoming. Tree-covered mountains cover the northern portion and the southern portion is dense rainforest. The middle land is mostly flat farmland. The weather is mainly hot and humid, only the mountains will get much cold weather, and it only experiences three seasons spring, summer, and fall. Thailand has a population of 68,414,135 and almost half of that lives in rural areas. Those who live in urban areas are commonly located in the largest city and capital, Bangkok. The population is also approximately 95% Buddhist with a small amount of Muslim and Christian. Thailand is a constitutional monarchy, ruled by King Vajiralongkorn and Prime Minister Prayuth Chan-Ocha. The United States
The economic boom of 1977 to 1997 had a dramatic impact on Thailand’s northern villages. While the center of the country, Bangkok, was rapidly industrializing, the north fell behind. Due to a lack of income and resources, the north had to watch the
The country of Thailand is an emerging nation in the globalized world. Over the past two decades, the country has experienced a multitude of changes in the political, economic and international arenas. As a nation, it has survived the economic crisis of 1997, the tsunami of 2004, the government coup in 2006, the flooding of 2011 and is preparing for a change in the views of the nation with the demise of their king. The AIDS explosion in the late eighties and early nineties seems to have targeted the country and the sex industry placing Thailand on the map for many of the wrong reasons. As Thailand continues to confront its own
After a decade of sustained growth, the current situation in Thailand is one of unprecedented economic turmoil. The countries exports have halted, foreign investors have become hesitant with their money due to the account deficit, the stock market plummeted, and big loans made by banks have caused a large accumulation of debt. Typical causes of an economic crisis, such as: high debt, large current account deficit, deregulation of the banking industry without proper controls in place, and a semi-fixed exchange rate are all at the forefront of the nation’s current economic state.
Economic Considerations: Thailand is great developing country because of the smart economic policies but political environment is not stable so there is effect for investors to pay attention much to invest.
When comparing Thailand and the United States of America, there are many differences. For example, the way each country is located on the globe. Thailand is located below and closer to the equator than the U.S., where it is above the equator and a little farther from it. On the other hand, both countries have a lot of beautiful places and are surrounded by body of oceans. Lots of people like to visit these two countries; however, most people in Thailand want to move to the U.S. for jobs and better lives. Most people in the U.S. like to visit Thailand for good food and warm weather. Although, not all differences are bad, there are some major differences that make living in one country better than the other. Those include lifestyle, education,
its history of booms and busts [4], is currently in its worst economic standing since 1990s. The recent
Australia and Thailand have longstanding and deep connections. These two countries cooperate in a broad range of areas of mutual interest, which mainly includes trade and investment, law enforcement, counter-terrorism, education, security, migration and tourism. The bilateral relationship is supported by mutual membership of international and regional organisations. The steady relationship between these two countries facilitated a dramatic increase of two-way trade and investment over the last decades.
This paper is about Panera Bread Company and the strategy it employs to become the best brand name of fresh bread in the United States. Panera Bread specializes in providing fresh goods, made-to-order sandwiches, salads, soups, custom roasted coffees and other cafe beverages. The company generates revenues through three business segments: company bakery-café operations, franchise operations and fresh dough operations. The company’s bakery-café operations segment is comprised of the operating activities of the bakery-cafes, owned directly and indirectly by Panera. Their franchise operations segment is comprised of the operating activities of its franchise business unit, which licenses qualified operators to conduct business under the Panera
Thailand is, an independent country, located in southwest Asia and is considered a tropical country. The capital is Bangkok and is also the largest city within Thailand. It is the 51th largest country in the world with a surface area of 513,000 km2 (198,000 sq mi). “In the Thai language, the full name of the city is Krung Thep Mahanakhon Amon Rattanakosin Mahinthara Ayuthaya Mahadilok Phop Noppharat Ratchathani Burirom Udomratchaniwet Mahasathan Amon Piman Awatan Sathit Sakkathattiya Witsanukam Prasit. The lengthy name is usually shortened to "Krung Thep Mahanakorn," or "Krung Thep", which means "City of Angels".” Within Thailand there are 63 million people making Thailand
Thailand may be overcrowded with tourists, but it has thousands of fascinating locations that make it the perfect holiday destination. When you say Thailand, you automatically think about beachside bungalows, luxury spa retreats, white sand beaches, and crystal clear water. However, this country means more than that. Thailand is about wild nature, diversity, tuk tuks, monks, temples, communism, astonishing views, markets, craziness, diving, street vendors, giant Buddhas and the list can easily go on.
As explained in the paragraph above, the 2009-2010 total trade did not improve much from the year earlier as because the whole global economy system was affected by the credit crisis started in the mortgage problem from the United States. Nonetheless, since 2010 onwards the total trade kept then significantly increased annually as in 2010-2011 the total trade is 6.54 billion USD. In addition the numbers total trade were 8.34 and 9.19 billion USD, respectively in 2011-12 and 2012-13. Although we see the positive trends of trading patterns in earlier year, in 2013-14 we see a slight decline in the total trade, which could be affected by factors such as the appreciation of exchange rates or even the non-economic factors like political stability in Thailand. Consequently, the total trade in 2014-2015 was improved, the growth can be seen again by comparing to the earlier years.
And Thai government should improve standard legal and institutional framework, enhancement of good governance and transparency, capacity building, ensuring fair competition, balanced liberalization and sustainable development, full participation of the host economy