Everyone loves the taste of the rich and savory Ben & Jerry’s ice cream. It’s a craving that mixes favorite ice cream flavors packed full into one container. Whether it’s Hazed and Confused or Cake My Day , there are over one hundred flavors to choose from. Ben & Jerry’s began in 1978 when two friends came together and opened their first scoop shop called Ben & Jerry’s Homemade. Their goal was to make the best ice cream possible, use their business to do good , and have fun. The euphoric flavors
Management Process: Ben & Jerry’s Ice Cream Background In 1978, with a $5 ice cream making correspondence course from Penn State University and $12,000, childhood schoolmates Ben Cohen and Jerry Greenfield started an ice cream business in a renovated gas station in Burlington, Vermont. Ben and Jerry’s quickly grew into a leading worldwide ice cream manufacturer, known for its innovative flavors and all-natural ingredients made from fresh Vermont milk and cream. Early flavors included Rainforest
5. Competitor Analysis There are mainly three competitors dominant the ice-cream industry: Ben & Jerry’s, Blue Bell and Breyers. These three companies and Häagen-Dazs are the four of the most famous ice-cream companies favorite by customers. All three competitors are engaged in develop a natural cream and scrumptious flavors while all sharing similar opportunities and threats related to ice-cream industry. What’s more all three companies and Häagen-Dazs do a job in expand the global markets.
They create a nice and friendly environment that they also reflect outwards. Starbucks offers different flavours through its position as a disciplined innovator and introduces diverse products. They also pay attention to the high standards and want to offer the best quality. Starbucks decided to push into supermarkets because the majority of people bought their coffee in stores before. Therefore Starbucks came to the conclusion to make