Brick And Click Company Case Study

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

As technology started advancing and many stores converted ad online stores popped up the company still practiced this method. By having an online presence this helps makes products easier accessible and also all customers to due further due diligence of the brand and products.

Department stores Targets, Kohls, and Kmart provides the consumer with a large selection of merchandise for all ages and genders these stores use a multichannel strategy which describes how these corporations incorporate their business’s offline and online channels, this technique is also known as brick and mortar (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). The marketing scheme is to let the customer decide how they want to make a purchase a product through the store, the website which provides more information about the products, a call can be placed to a customer service representative or forms that are included in catalogs can be filled out and mailed into the store. Online shopping allows for comparison shopping to see which store

Mass marketing relies on the principles of saturating a target demographic or random members of the public with advertising. However, business texting is an opt-in service. That is, consumers voluntarily provide their phone number and are free to opt-out at any time. Therefore, the target audience will be consumers who are already familiar with the product or service. As a result, you can reduce wasted marketing costs while accurately reaching your target market. Keep in mind that business texting will always rely on traditional advertising forms to establish and maintain and customer texting database.

The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use

In last ten years, internet users have increased from 10 million to over 600 million worldwide. [NUA, web survey] This rapid increase has brought a paradigm shift in the business strategies and introduced new marketing concepts. According to figures released by US department of Commerce, online retail sales in US alone had crossed over $ 50 billion in the year 2002. [E-Commerce Times, February 26, 2003] Analysis of the sharp rising graph of sales over internet, predicts direct channel to be the most utilized channel of the future. A lot has been written on the subject of e-commerce and its importance in today's expanding world of technology. A critical appraisal of online selling / direct channel highlights the following aspects:

Customer communications involve a company actively engaging with a customer directly. This can include direct mailings, texts, telemarketing, and other such means. This form of external communication is also used by Walmart. Sale circulars are sent to many households quite regularly. Users of the Walmart mobile app get several notifications sent directly to their phone, and users can also sign up to receive emails from Walmart if they choose. By tailoring these messages to target recipients, a Walmart is able to keep customers engaged and mold their customer’s perception of the company.

Technology is one of most significant element which shapes our life in contemporary society and plays an influential role in marketing strategies (Kotler and Armstrong, 2012, p. 104). Technologies not only create new products but also create opportunities to marketers. Applications on smart phones and tablet computers are the typical innovation in this generation, and the of power influence of applications in marketing are unpredicted. Masters Home Improvement valued and launched an application on iPhone (Masters launches real-time customer service app, 2013). This application not only provides the basic function such as searching information and purchasing products but also offers some special functions such as “chat now” which connects directly with Masters’ service

But knowing exactly where a shopper is in-store opens up a wealth of other functions that will mean their favourite device, the smartphone, will almost certainly be the retail brand’s main communications channel going forward.

Integrating e-commerce within the marketing channels can provide an efficient method to run and conduct business. Gaining operational efficiencies can provide a competitive advantage. These advantages can manifest themselves in the form of growing market share, improved customer experiences and cost control. This channel of e-commerce can envelope the entire value chain network. Leveraging this capability, across the value network, supports both vertically and horizontally integrated businesses. Integrating e-commerce has become the new norm to conduct business.

E-commerce is a type of business where individuals, firms and companies engage in business activities over an electronic network mainly internet. It is notable that e-commerce operates in business to consumer, business to business, consumer to business and business to business market segments . The emergence of e-commerce can be attributed to the advent of new technologies, mail order purchasing through a catalog is possible. Currently almost all products and services are offered through e-commerce including financial services. E-commerce has emanated from a number of technologies such as electronic funds transfer, mobile commerce, online transaction processing, internet

More likely, it will take the form of short text messages intended to inform, remind, or notify consumers. Thus, it can best be used to support relationships with existing customers rather than to be used to attempt to acquire new consumers (Perlado & Barwise, in press). For example, mobile advertising may help to remind consumers to make a purchase or to provide information for immediate consumer decisions.