A Brief History and Evolution of Las Vegas and its Casino Marketing Strategies Angela Rossetti Abstract Every year Las Vegas attracts nearly thirty five million tourists. What was once a barren desert is now one of the most well known cities in the world. Known for its neon lights and license to sin, it is no wonder that the success story of the city of Las Vegas appears to just be beginning. This paper will look at the history of Las Vegas, various marketing strategies within Las Vegas, and take a closer look at specific marketing strategies of some of the most successful hotels currently in the city that lives under the famous neon lights. History of Las Vegas Las Vegas found its humble beginning in 1905 when the Union Pacific …show more content…
Sixty-six slot machine licenses were issued to store, restaurant, and club owners by the city that year. Las Vegas was now on the map. Its slow but steady growth resulted in newly paved roads, new construction, and an increase in tourism. A controversial law allowing divorce after the shortest required period of residency in the country brought considerable income to the city as well as thousands of new residents hoping to get unhitched. Construction of the Boulder Dam began that year as well. Workers and their families flocked to the outskirts of Las Vegas with nothing but time and extra money from their new jobs. Construction workers comprised the majority of the gamblers for this town early on. Despite the bad press that the workers were bringing to Las Vegas, their gambling losses provided the revival that the city so desperately needed. As the completion of the construction of the Boulder Dam neared, the city launched an advertising campaign to promote tourism in Las Vegas. Flyers were distributed across the southerwestern states. Advertisements were posted in train, airline and bus ticket offices across the nation. The town continued to diversify through water and nature events at Lake Mead, sporting events, rodeos, and the like. These events were promoted via talk radio in surrounding states. Las Vegas welcomed a new wave of tourism with open arms and began to see growth like never before. While divorces helped sustain Las Vegas financially,
The Las Vegas and Atlantic City locations have lost revenues in recent years. In addition to the economic slowdown, these gambling locations are also facing new competitors in the market that are providing attractive choices to the customers. Though there are some external forces beyond their control, it seems that attractiveness and accessibility are very important focus areas for these cities.
Regardless of what people say about Las Vegas, there are plenty of family activities to keep everyone busy during their stay in the city. Las Vegas is a city of lights and entertainment providing fun and excitement for people of all ages. Below are three fun and affordable activities and attractions that the whole family can enjoy.
As I stepped out to the Las Vegas Strip for the first time, the first thing I came across was the massive water show at the Bellagio. With the calm music playing in the background finely tuned with every drop of water I fell in love. Along with the gigantic crowd of people that surrounded me I could feel the warmth of every light bulb that lit up the city that never sleeps. Comparing Las Vegas to my hometown Madrid, I find many differences that only I may be able to depict. Some of the differences include the food, the culture and the demographic of the people in the community. Out of the many differences I chose to compare three things that I found were the most interesting. Madrid and Las Vegas are very different in term of climate, economy,
For instance, in the hospitality industry, the Hilton brand symbolises high-end properties, elevated quality of service and a unique guest experience. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Therefore, the brand name must be unique. Hotel companies like the Hilton have established strong national brands and seek to use them globally with an intention of increasing profits. Once its established as a global brand, the company has successfully created an international image that can lead to increased efficiency through branded marketing efforts and cost savings on a much larger scale. Nowadays with an increase in international travel, the competition among international hotel corporations is becoming a lot more competetive. Those tourists that travel to foreign countries tend to stay in one of the known hotel brands and their standardised quality of service. Hotel chains are motivated to maintain a high rate of global expansion as a key marketing strategy of creating brand loyalty (King,
Since the stakeholders revokes their contract with Regale Properties whose strategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive market?” To better define the problem at hand, we need to identify key decision elements surrounding the problem such as:
You usually would not expect a seventeen year old to say that they love vacationing to Las Vegas, but in my case I absolutely love it. There are so many fun activities to do I just can not get enough.
Casinos […] put value back into the local real estate market and cash into workers' pockets' " (Biloxi, Miss., Celebrates... 5). According to the article, "Biloxi, Miss., Celebrates 10th Anniversary of Casino-Induced Prosperity", "Desporte's Biloxi Paper Co. Sells paper goods, office and cleaning supplies, and other products, mostly to casinos and
However, this community meeting discussed the state of Las Vegas and its economy as well as the discussion and presentation from Bruce Katz. Opening up with how Las Vegas was doing economically and its sister North Las Vegas was still struggling. Describing that Las Vegas had been “To hell and back” regarding the economic recession that plagued the valley. Bruce Katz from New York who is from Brookings institution gave a presentation on the Metropolitan revolution. He cites the
Well, Las Vegas has a great reputation, as far as being a tourist center, but Las Vegas has morphed into something different. It used to be when I came to Las Vegas, it was a gambling destination and a place for 99 cent breakfast buffets and $2.99 dinner buffets. That’s changed, it is now a destination for shopping, entertainment, shows, nightlife. Adding a world class sports venue to that would be another
Is Las Vegas’ history “conventional,” like most other American cities? One might be tempted to dismiss that idea out of hand, however, a closer look at Las Vegas’ history may surprise the sceptic. Las Vegas’ beginnings was fairly conventional from it’s earliest infancy. Its start as a missionary outpost, to frontier ranch, to a railroad town was rather typical of the discovery and development of a new frontier town. The unsavory social faux pas of drinking, gambling, and prostitution was commonplace in railroad towns (and cities) throughout the country. As expected, Las Vegas too felt the effects of the Great Depression and benefited from Public Works Projects from the federal government--as did many of the cities and towns throughout the country--through the building of the Hoover Dam and
One would never guess that only minutes away from the exciting strip of Las Vegas is the serene community of Henderson. The quiet community is an oasis amid the Mojave Desert. One of Nevada's most popular residential communities, Henderson offers an abundance of attraction, cultural events, great shopping, delicious dining, bountiful trails and open space, and many fantastic recreational facilities. The city is nestled amid the trifecta of Nevada's most renowned man-made attractions, the Las Vegas sign, the Hoover Dam, and the beautiful Lake Mead.
Have you ever been to a city with the prettiest lights, and so many sights to see? If not, Las Vegas might be the right place for you. Las Vegas is famous for the shopping, fine dining, entertainment, and the night that comes to life. It is the leading financial, commercial, and cultural center for Nevada. Whether you're at Las Vegas for superior sights, cozy and dull hotels, or simply for the classy delicious restaurants, Las Vegas is the place to be.
Have you ever wondered what it is like to live in Las Vegas, the entertainment capital of the world, a gambling mecca for millions every year? What could it possibly be like for a person to live in a city known as "Sin City," where the only thing hotter than the bright lights is the sun. According to lasvegasnevada.gov over 600,000 people live in Las Vegas now, which is triple what it was just twenty years ago. It is a city built as a railroad town that has turned into one of the most well known cities in the world. Las Vegas is not just a tourist destination, but a great place to live. With countless job opportunities, strong economy, beautiful weather and state of the art education, Las Vegas is
In the early 1930s, gambling was legalized throughout the state of Nevada and casinos began to flourish (Dunstan, 1997). The economic growth in Nevada, especially the city of Las Vegas, has improved tremendously by the creation of casinos. Many people were employed since the operation of casinos requires a huge amount of labor, skill, and expertise. In addition, local retail sales also increased from casinos when gamblers visit the stores to spend their winnings on various items and products (Garrett, 2003). As a result, many state governments began to legalize casinos in order to boost their economies and increase employment. As of today, there are roughly 1500 casinos in the United States and they generate almost 65 billion dollars in revenue (“Facts on U.S Casinos” 2013). However, casinos use immoral methods to achieve this incredible feat of big profit with few government interventions. While the city of Las Vegas becomes more prosperous than before, many citizens lose their fortunes or even lives by the immoral business practices implemented by the casinos. Even though the
Nevada casinos are the second leaders in revenue. The strengths that they have generated are the availablity of more hotel rooms, fine dinning, excellent entertainment, shopping, mergers and acquisitions, customer loyalty, and product differentiation among its rivals. With its many strengths, Nevada casinos represent a high barrier for new entrants as well mainly due to product differentiation and economies of scale. Nevada casios use differentiation on the basis of special themes that characterizes their casinos, such as a medieval castle, a pirate ship, or a movie studio. Nevado casinos also rely on economies of scale as many of the larger casinos are expanding by buiding on additional rooms to bring in more customers. Eventhough Nevada casino has many strengths, it also has a weaknesses.