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Brief History And Evolution Of Las Vegas

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A Brief History and Evolution of Las Vegas and its Casino Marketing Strategies Angela Rossetti Abstract Every year Las Vegas attracts nearly thirty five million tourists. What was once a barren desert is now one of the most well known cities in the world. Known for its neon lights and license to sin, it is no wonder that the success story of the city of Las Vegas appears to just be beginning. This paper will look at the history of Las Vegas, various marketing strategies within Las Vegas, and take a closer look at specific marketing strategies of some of the most successful hotels currently in the city that lives under the famous neon lights. History of Las Vegas Las Vegas found its humble beginning in 1905 when the Union Pacific …show more content…

Sixty-six slot machine licenses were issued to store, restaurant, and club owners by the city that year. Las Vegas was now on the map. Its slow but steady growth resulted in newly paved roads, new construction, and an increase in tourism. A controversial law allowing divorce after the shortest required period of residency in the country brought considerable income to the city as well as thousands of new residents hoping to get unhitched. Construction of the Boulder Dam began that year as well. Workers and their families flocked to the outskirts of Las Vegas with nothing but time and extra money from their new jobs. Construction workers comprised the majority of the gamblers for this town early on. Despite the bad press that the workers were bringing to Las Vegas, their gambling losses provided the revival that the city so desperately needed. As the completion of the construction of the Boulder Dam neared, the city launched an advertising campaign to promote tourism in Las Vegas. Flyers were distributed across the southerwestern states. Advertisements were posted in train, airline and bus ticket offices across the nation. The town continued to diversify through water and nature events at Lake Mead, sporting events, rodeos, and the like. These events were promoted via talk radio in surrounding states. Las Vegas welcomed a new wave of tourism with open arms and began to see growth like never before. While divorces helped sustain Las Vegas financially,

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