PART TWO
2.1 BRIEF HISTORY OF BEL IMPLEX NIGERIA LIMITED
Bel Implex Limited, the converting arm of Bel Papyrus Limited, the group’s paper mill operation was incorporated by Group Boulos in 2001. Bel Implex is equipped with the best European converting machines. However, Bel is currently producing and distributing several lines and sub-brands of tissue paper such as: facial tissue, toilet tissue, baby wipes, table napkins, kitchen towel, handkerchiefs and diapers.
Due to the quality of its products, Bel has maintained an eminent reputation and its market shares grew constantly and steadily over the past years through an efficient distribution network’s everlasting commitment to fulfil the customer’s needs and meet their every expectation.
Nevertheless, in order for Bel to increase their shareholders’ worth by creating exchanges that satisfy the objectives of shareholders, the German market in the EU would be the right market for growth expansion and would also position the firm to optimise value creation (Hollensen, 2007). However, the rationale behind this choice of country is due to the fact that customers in Germany are very careful about hygiene compared to some of the Asian and African countries that have other alternatives like water (Euromonitor, 2012).It is also assumed that, like the UK, many of the products in the disposable paper market are considered to be essential by German consumers. Also it assumed that the Germans consume 13.7kg of tissue per year
Much of the company’s success has been attributed to its superior customer service, along with low process and a broad selection of products.
A market research conducted by the company it reveal that, both customers and distributors have positive remarks about the new concept.
designed to promote product Aldo to meet customer demand in the High End, Performance and
| * Highest Market share among competitors * Only Firm with a delivery vehicle * Strong hold on B2B market * Highest stock price among competitors * Highest dealer rating among competitors * Very high and consistent return on marketing
supplied at a time and of a quality that meets customer requirements. (30 – 50 words)
The results of Haefren Baum’s common-size balance sheet from 1993-1995 states that the company has a short-term outlook on its assets because it ranges from 65% to 85%; compared to its 67% total long-term liability holdings. Haefren Baum’s account receivable payments from its customers have also slowed down due to the slower economy. The slow down also forced Haefren Baum to extend more favorable credit terms to its customers because they wanted to keep their sale volume up as well. This decision added to the slowing down of their income and to the extension of their account receivable days. Haefren Baum’s cash flow from operating activities became negative in 1994 due to the Germany’s economic downturn that occurred the year prior. However, it then made a 100% recover from its previous showing in 1995, while remaining negative. Time interest earned took a noticeable drop of 4.3 in 1993 to 0.96 in 1994. This indicated that the company was unable to meet the requirement of its fixed interest from its operating earnings. The DuPont analysis stated that net profit margin was the primary contributor of the firm’s return. From 1993-1995, the net profit margin fell from 101.35% to -5.73%, indicating that the company’s financial problems were
By instituting meaningful core values it promotes better customer value and employee dedication and therefore brings about better business ethics and draws in more business. Also, by being cost effective they are able to save much revenue in the cost of production. Furthermore, the owners were passionate about the environment and finding ways to keep it safe all the while making a profit in their business, but utilizing less resources and focused more on energy efficient resources. Sustainability is essential for this company and further promotes the company’s strategic focus. Ferrell & Hartline (2014) note that, the company utilizes 20% less water than most companies they compete with. New Belgium focuses on the TBL (Triple Bottom Line) approach and looks at the impact on profits, people, and the planet rather than the bottom line (Ferrell & Hartline, 2014, p. 354). Besides, reducing waste associated with producing the New Belgium beer the company further institutes providing positive environmental practices and resonate highly with consumers. They take notice to these types of things that essentially make a difference In addition this shows how the company is centrally dedicated to their consumers, employees, and quality which make the company even more prominent and pertinent. With these core principles they are
The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.
Jones’ IFE shows that they performed at an average level. This is because they take full advantage of their strengths, but have done little to conquer their weaknesses. As was explained previously, Jones is great at generating and keeping the interest of their customers. Their direct to retail distribution strategy through their strategic alliances brings in phenomenal amounts of revenue. Including the customer in the design and production decisions also ensures consumer growth and loyalty as well. Jones’ internal problems mainly lie within the distribution of their product. They rely heavily on independent distributors and therefore have no strong, long term relationships with these distributors. As a result, Jones incurs high variable costs and runs in to
Applying the new policy to rationalise BAL’s supplier base over six years, BAL achieved direct cost savings by decrease the base of supplier, and the next target was 600. In order to verify whether BAL’s suppliers were authorised and qualified to produce the necessary parts, BAL needed to ensure any “flyaway” items purchased or manufactured had complete traceability.
Improving customer service, offering them the best selection, quality, and value (Company History, n.d.) is at the core of the business. The company is committed to the customer’s experience and tailors the business “through the eyes of our customers” as “listening to the customer has never been more important” (Annual Reports, 2014). Additionally, the company offers a variety of brands and services to serve
Strength: Levendary has a very clear and unique business mode which is targeted at high level customer group. It has a very successful business in the United States. There are stores spread across the country. The high-quality food and hospitality service are becoming Levendary’s brand and reputation. The company is willing to dedicate themselves and build a culture of “delighting the customer.”
* the consumption frequencies, the categories of product consumed and the main reasons to use these products
The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.
The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.