Brief History Of Mahindra

The Mahindra Group is an Indian conglomerate spread over various countries, headquartered at Mahindra Towers in Mumbai, India, operating in over 100 countries around the globe. The group has a presence in farm equipment, agribusiness, aerospace, automotive, construction equipment, defense, energy, finance and insurance, aftermarket, industrial equipment, leisure and hospitality, logistics, real estate, information technology, retail, components, and two wheeler industry. It is considered among one of the most reputable Indian industrial houses [with market leadership in utility vehicles as well as tractors in India.

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

The Mahindra group has a presence in agribusiness, aerospace, aftermarket, automotive, components, construction equipment, energy, defence, farm equipment, etc. The Mahindra group is considered to be one of the most credible Indian industrial houses with market leadership in utility vehicles as well as tractors in India. The Mahindra group automotive is names Mahindra and Mahindra Limited (M&M), it is an automotive producing corporation. Mahindra and Mahindra Limited is ranked as the 10th most trusted brand in India, by The Brand Trust Report, India Study 2014. The Mahindra and Mahindra Limited was ranked 21st in their list of top companies of India in Fortune India 500 in 2011. The automotive manufacturing corporation major competitors in the Indian market include Maruti Suzuki, Ashok Leyland, Tata Motors, Mercedes-Benz, Hyundai, Toyota and others. The Mahindra XUV 500 is a mid-size SUV manufactured by the Indian automotive corporation Mahindra and Mahindra Limited and was launched in September 2011 and by June 2012 the Mahindra XUV 500 was available in 19

Tata Motors Limited is India 's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is

acquisitions which are on the horizon. In addition, the company is adamant about their need to support

The management is at a turning point where they need to make a decision about how to get more sales out on the market and if the company is competitive enough in the current market place. They have a strong market share in the DFW area

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

In 2004, Navistar joined M&M which gave Navistar access to the quickly growing truck market in India (BOOK CITATION). Mahindra and Mahindra Limited is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors across the world. It is a part of Mahindra Group, an Indian conglomerate ("Mahindra & Mahindra - Wikipedia, the free encyclopedia," n.d.). Navistar had hopes of success with M&M, but like Ford and Navistar, Navistar left their joint venture with Mahindra and Mahindra Limited. Navistar announced in December 2012 its intention to exit the joint ventures as part of its “Drive to Deliver” turnaround strategy, which is focused on strengthening its North American core businesses and pursuing near-term initiatives to improve the company’s return on invested capital (ROIC) performance ("Mahindra completes purchase of Navistar's stake in India Joint Ventures," 2013). In 2013, M&M completely bought out Navistar’s stake in Mahindra

integrating them as well. For instance, in August 2015, the company acquired a 71% ownership interest in

the early 1990s, the company made a series of small, “tuck-in” acquisitions. It targeted companies

Describe the company and the major initiative(s) they have planned for the next 5 years.

Tata Motors Limited is one of the India's largest multinational automobile manufacturing company with 42 billion USD turnover. The company is a leader in development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the globe.

Now a days, the potential buyers are interested in buying the best and affordable cars, which fulfil their requirements with a comfortable and enjoyable driving. The final goal of the customers is to get the ultimate car in the huge list of variety models in the passenger car market. Mahindra & Mahindra, the Indian utility vehicle company, offers the best and affordable cars in the Indian market. The company is specialised in offering utility vehicles, compromising SUVs, compact (sub-4metre) SUVs, and MUVs. Moreover, Mahindra is the first Indian company entered in the electric car segment in order to meet the government’s regulations. Find out the following list of best and affordable Mahindra cars in the domestic car market.

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. The company plans to expand its manufacturing capacity to 1.75 million by 2013.

* Physical infrastructure like roads, highways and bridges affect the use of automobiles. Better these infrastructures better will be the growth opportunities in this sector.