Brief History Of The Nokia Company

Nokia will have to manage this change closely in order to make sure that they are working as efficiently as possible. For this, they would need to communicate well, as this will run through all the stages on the workforce. Elop achieved this primarily with the burning platform, but would need to pursue this through the reinvention. Training is very important when dealing with emerging products because they need to be of a high enough standard in order to gain a market share. Therefore, the workforce have to be well trained so that they understand the tasks that they are given. Nokia must also check on how individuals are coping with the change to prevent

Nokia now facing hard time. The company which was dominating the market for years now do not any entity in the market. They mainly focused on middle class and lower class people which was the main problem. They should focus on higher class people who can afford better quality phone with better features and application. If they starting doing it again I am sure people will again attracts to Nokia phones and the company will start once again.

Apple is one corporation that everyone is frighten of, they are a huge threat in the mobile market. Apple is one of the fastest growing corporations with a 3-year average for Revenue Growth is at 52%, while their Profit Growth is at 70% (Hein, B.). With all of their acknowledgement from the world, they are quite different then Nokia. One of the differences between these two corporations is their product range. Nokia has a huge range of products; this is because they date back to 1865, so they continually adding more and more to their collection (Nokia). Since Nokia has a large range of products it give consumers more of a choice in their discussion making process. Whereas Apple only has been around since 1977, so they only have

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

London, UK – Nokia today outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment.

In 2005 the Nokia sales in western countries of Europe and in America were largely poised at certain point, the company was not making any profit in these regions. The North American market creates roundabout 8% of sales for the company, Nokia was losing its grip on Europe, and the market share was dropping in from 42% in 2004 to 38% in 2005. The only opportunity for Nokia in this case was to develop rich market ground in developing countries.

Reason for Nokia failure is on one side that Apple redefined smart phones with touch screen and Blackberry with email, and on the other side, Android proved that software matters more than hardware. Nokia was slow to respond to these trends. In 2008, brands like Samsung, HTC, and Sony found roots to extend their market. Samsung's Android phones are user friendly and budget friendly too. When every

They created the first GSM telecommunication and make it commercial. It is namely as Nokia Protitype Phone and the first product was Nokia 1011. Eventhough they were still have many competitors like Erricson, Samsung, and Google at the time, Nokia still keep trying to do their best when their falling era. Because of their innovation in GSM Phone, Nokia can get more their market for telecommunication and spread their product to their market. In 1992, Nokia tried to do the agreement with Vodafone and successfully in improving the network roaming for its GSM as the dominant network standardization. In the end of 1990s and in the beginning of 2000s, Nokia is still in the inertia eventhough they have many innovation products on GSM but their competitor like Erricson also created the same mobile for the telecommunication so that they competed each other for controlling the

Nokia is one of the oldest companies that developed the mobile phones since the 20th century. It has taken a place on the top of most sold mobiles all over the world because it has a unique features, high quality products and affordable coasts. Suddenly after the smart phones established to the mobile market with new operating systems, Nokia was trying to follow up this evolution but unfortunately it has been beaten by its competitors whom are new in this market. Nokia and Microsoft made a deal to resumption the Nokia brand reputation as it was before as well Microsoft can use the large base of Nokia customers to enter this market.

At a press event in London, on February 11, 2011, the partnership was announced between Nokia and Microsoft by Nokia CEO Stephen Elop and Microsoft CEO Steve Balmer which stated that Windows Phone would become the primary Operating System for Nokia’s Smartphone in place of Symbian.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

The main factor was the Nokia Company has decided in February 2011 to upgrade its operating system to the Windows Phone 7 and users were not satisfied with hardware and software compatibility.

Nokia’s history stretches back 150 years to a time in a small town in Finland, Fredrik Idestam, when a 27 year old mining engineer, discovered a new way of producing paper from wood rather than from rags as it was commonly produced, and set up his first factory of paper mill in 1865. Within three years, the company set up a second mill. By 1902, it had expanded its operations to the generation of electricity from the hydropower assets Nokia possessed.

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product