Brief Profile Of Tata Motors Company

The story of Tata begins in 1868 when a young boy named Jamsetji Tata joined his father's small trading company. Thirty-five years later, that same boy was the owner of India's largest textile company, Tata Textile. Over the last century, Tata has excelled in many different business sectors including Materials (Steel and Mining), Agriculture, Energy, Consumer Products, Information Technology, Consultancy, Finance, Automobiles, Chemicals, Engineering and Hospitality. Tata Group of Industries reported $17.6 billion in revenues in 2005, which is equivalent to 2.8 percent of India's GDP. In 2006, it is projecting its annual revenue to be around $24 billion. Figure 1 shows the breakdown of Tata's revenues for the

Tata Communications is a global company with its roots in the emerging markets. Headquartered in Mumbai and Singapore, it has more than 8,000 employees across 38 countries. The $3.2 billion company is listed on the Bombay Stock Exchange and the National Stock Exchange of India and is the flagship telecoms arm of the $103.3 billion Tata Group.

Tata Communications is the flagship telecommunication arm of the Tata Group. It is a global company with its roots in the emerging markets. It has headquarters in Mumbai and Singapore. The company has about 8500 employees with its presence in 38 countries. It began as a wholesale service provider focused on India, but now it has grown to be one of the largest telecommunications service providers to enterprise customers and service providers worldwide. Tata Communications’ customers include many of the world’s largest corporations with over 2,000 service providers and enterprises in 240 countries. The $2.9 billion company is listed on the Bombay Stock Exchange and the National Stock Exchange of India. The company was formerly known as Videsh Sanchar Nigam Limited (VSNL). It was founded in 1986.

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

Compassion and empathy for his fellow human beings has always been a motivating factor in the life of Ratan Tata. When Tata began his venture into automobiles in the early 2000’s, he had in his mind that eventually he would like to produce an economical vehicle for the poor of his beloved India. Tata is a master deal-maker. He brilliantly purchased steel mills, hotels, and even underwater

Tata Motors Limited is one of the India's largest multinational automobile manufacturing company with 42 billion USD turnover. The company is a leader in development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the globe.

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

The higher exposure of revenues from export markets for TATA is contributing to the valuation of the company. In China the revenues in the past few years for JLR was stunning. This contributed to the immense revenues as well as the improved stock market performance. But slowdowns in growth rate in China, USA, UK and Europe is a cause of concern. But in this regard TATA JLR’s prospects is not hindered because the company targets its vehicles to the upper segments of the society. This can thus bring in more numbers.

Tata Motors Limited, a subsidiary of the Tata Group, is one the largest automobile players in India. In 2008, the market saw the reveal of the Tata Nano, which was introduced as India’s first low-priced People’s Car. The retail price was set at $2,500, catering to the mainly the low-income segment of the market. (Profile, 2013).

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.

Manufacturing: Tata Motors were mainly venturing into the Heavy Commercial Vehicle (Trucks), Light Commercial Vehicle (Tata 407, Tata 608 etc.) and the earthmover and excavation equipment before they proposed to enter the entry segment. The equipment requirement was different for producing the passenger cars and the category that Tata was into. That posed the challenge in front of Tata to revamp the production systems. They needed to incorporate machines that can produce at a higher rate, they required an assembly line for assembling the small cars and so on. So Tata Motors needed to make some crucial decisions to face the challenge of production systems. They also faced the dilemma of developing the production facility by themselves or outsource the production to other

Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009-10. Tata Motors is the leader in the manufacturing of

Ratan Tata is an Indian representative, financial specialist, giver and executive emeritus of Tata Sons. He is a philanthropist and more than 65% of his share is put resources into beneficent trust. During his tenure, the gatherings income grew totalling over $100 billion in 2011-2012. He was the Chairman of Tata Sons from 1991 till his retirement on 28th December, 2012. He was executive manager of major Tata Companies , counting Tata Motors,Tata Steels,Tata Consultancy Services, Tata Power, Tata Chemicals ,Tata Sky, Tata Salt and many more.

After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labor.

Given the domestic challenges in India, Tata Motors established as one of the powerhouses to strengthen the economy in the late 2009. Considering the younger population at the time, transportation became one of the largest spending categories in the early 2000s. By 2004 Tata Motors established itself as India’s largest automotive company in terms of revenue. It established a strong base in the R&D skill sets with producing high quality cars at a low price. It did leave its presence outside India for the first time by establishing an office in South Korea. The international business initiatives focused on positioning and marketing in selected countries. South Africa produced around 360,000 units annually comprising of passenger cars and mainly pick-up trucks. Products were made in India and shipped to Africa thereafter. Sri Lanka had similar strategy but producing heavy and light weight commercial vehicles to cut Japanese market in Sri Lanka while exporting around 700 vehicles to meet the deadlines around 2005 and 2006. The expansion in Russia and East Europe targeted LCV trucks with operations assembly in Ukraine. These strategies helped Tata become major players in the global market and to sustain competitive advantage, developed two-pronged strategy. The following “inorganic growth planning” philosophies were as follows: