Brief Report about BWM’s Launch Strategy for the BMW i3

The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.

In light of the constant rises in petroleum prices, climate changes and an economy recovering from the effects of the recent economic downturn, consumers have started to reconsider the usage of electric cars (Global EV Outlook, 2013). Electric Vehicles [EV] have been around since the 1830s, yet it is only recently that countries have experienced an increase in their production thus redefining tomorrow’s automobile and transportation industry. This year, the global production of EV is predicted to rise by 67% (IHS, 2014).

Coffman, Makena, Paul Bernstein, and Sherilyn Wee. "Electric vehicles revisited: a review of factors that affect adoption." Transport Reviews, vol. 37, no. 1, (2017): 79-93.

Tesla electric cars first appeared as small, sporty two-seaters. On March 26, 2009, the Tesla Model S was released and marketed as the top-performing all-electric luxury SUV in its class. Considering the Model S’s impressive performance capacities, they make a sound argument. David Ener, writer for Canada’s “The Globe and Mail” newspaper describes his experience of driving the Model S

The United States of America is one of the biggest automobile markets in the world. This trend has also created awareness for environmentalist to bring attention to rising level of pollution and emission within the cities and metropolis. As response, the U.S. Government is encouraging the automobile manufacturers to produce clean and renewable alternative vehicles that will drastically reduce pollution and emission. Subsequently, the automobile industry has witnessed a gradual introduction of environmental friendly vehicles that use clean and renewable energy to encourage less pollution and safer environment. The manufactures of these vehicles have introduced into the market three categories of electric passenger car

After the success of electric cars in the West, manufacturers from around the globe are entering into this business. With more players in the market, the competition is expected to be intense.

Electric cars are vehicles, which, instead of internal combustion engines, are driven by electric motors and controllers. They have proved to be a good substitute for conventional vehicles and are considered as a revolutionary innovation designed to protect the earth from the damaging effects of global warming, as they work on the electricity supplying the integrated rechargeable battery that can be easily recharged. Compared to traditional means of transport, electric vehicles seem to be more viable and environmentally friendly because they do not need oil or other fossil fuels as an energy source but the high cost of such a car and other important issues of exploitation discussed in this paper make their use very doubtful comparing to the usual cars.

Secondly, CARB’s production requirements contingent upon demonstrated demand created a perverse incentive for car manufacturers to suppress demand for their vehicles if they believed that consumer demand (at a profitable price) would fall below CARB’s mandated levels. The impact was that even if the EV was not viable at the time, manufacturers were encouraged to stop exploring improvements to make the EV viable in the future to avoid signaling a future demand to CARB.

The EV1 was initially released in 1996 for lease only. The lease rate ranged from $250 to $500 per month. The car had a range of seventy to one hundred miles on a full charge, which would accommodate an estimated ninety percent of drivers. The EV1’s intended audience was supposed to be multi-demographic. Chelsea Sexton, a former GM employee and EV1 specialist, stated that she worked to get people from different socio-economic groups behind the wheel of the EV1. “Engineers, college students, and movie stars” were mentioned as potential customers. The EV1 was for both “people who loved cars” and “people who love the

In the market today, there are some factors that can pose a problem to all the market players’ including the Model S.  The idea of fully electric vehicles is still a new idea in the eyes of consumers.  The major concern for the market would be the location and proximity of charging stations for the vehicles.  Major cities are starting to increase the amounts that are located within them, but are still not as readily

Renault UK as a pioneer in the Electric Vehicle (EV) industry has a good performance in the EV market. This report first described Renault UK and the product New ZOE analysed in this article; then this report generally introduced the same type of vehicle and Hybrid Electric Vehicles (HEV) on the market. Based on the information, this report listed all aspects of external factors New ZOE faced and analysed the actual situation; then comprehensive analysis the two development opportunities and potential threats in the end. The purpose of this report is to analyse the external factors of New ZOE and to present opportunities and threats accordingly to help better respond to the market.

Introduction: It has always been the desire of BMW to create automobiles of unmistakable identity. As you can see by the price of one, this has posed no problem to them over the last eight decades. But what you cannot see is the one thing that has always been true about BMW automobiles both in the past as well as in the present: a BMW is always "the ultimate driving machine".

The purpose for this research report is so that students can familiarize themselves with hybrid electric vehicles and their features that make them unique in contrast to other vehicles. This report will educate the reader on the “BMW i8’s” vital components such as the engine, battery, and other elements related to electric vehicles. To put into perspective the significant advantage hybrid electric vehicles have over vehicles

The latter problem will gradually disappear as motorists become more accustomed to electric cars, but range anxiety is likely to remain until battery technology improves. One can argue that such anxiety is irrational, since urban drivers, on average, drive less than 20 miles per day, but no one has ever asserted that consumers base their car purchases solely on rational calculations. One might contend that the value of greater range is (approximately) the $4,000 price premium consumers will pay for a PHEV over a BEV, according to our model. Regardless, the bottom line is that the range issue will significantly affect consumer choice and is a major barrier to the penetration of electric vehicles.

BMW (U.S) Holding Corporation is a franchise of the high-end performance based global automotive company BMW. For the first time in its history, BMW is to launch its first American made car, the BMW Z3 Roadster. Having only made cars in Germany, this time the car is to be assembled in Spartanburg, South Carolina. BMW’s objective is to expand its market share in the U.S., make the brand name more global and improve its dealer network. With this in mind, the company developed a two phases launch plan for the BMW Z3 Roadster.