Explain Why Managers Are Important For The Success Of An Organisation

Our Management Team, Aaron really likes BMW and the previous management team – Pieter, Todd and Mac

"Sheer driving pleasure" is what BMW remarks as the major attribute of itself, "sheer driving pleasure" is what BMW puts as it 's home country slogan, but in what extend is it a pleasure to drive, or better run this multinational company in the aggressive automotive market? To answer this question and give a future outlook on what could be the strategic driving direction not only for its cars, shall be the emphasis of this report. Within this paper, one of the most successful

Bavarian Motor Works, better known by their acronym BMW, have produced vehicles all over the world for nearly a century. Through those years they introduced innovative technology and superior performance in support of their goal to build the ultimate driving machine. Today they participate in the production of motorcycles, sport utility vehicles, as well as sport and luxury classified vehicles. Bavarian Motor Works is also part of “The Big 3” German automakers, along with Audi and Mercedes. However, in the beginning when the company first came together in 1916, they didn’t even participate in the production of motor vehicles. Within the first four decades of the organization, BMW was environmentally involved in two world wars and experienced crippling occurrences. Plants and corporate building were destroyed and rebuilt as well, as the thousands of employees that went out of work. The company even experienced an ultimatum to risk losing the business for good or merging to survive.

Bayerische Motoren Werke, modernly known as BMW, is the German automobile, motorcycle, and engine manufacturing company that was established March 7, 1916. BMW is headquartered in Munich, Bavaria, Germany and is also the parent company of Rolls Royce Motor Cars (“History of BMW”, 2015). BMW’s flourishing success has included the company in the “German Big 3” luxury automakers. The “Big 3” includes BMW, Audi, and Mercedes-Benz as the best-selling luxury automakers in the world (“History of BMW”, 2015). BMW’s technological innovation has been a leading cause to their success. Ultimately, the development and history of their innovation have been foundational to their growth and development.

The history of the Bavarian Motor Works is a history of innovation, dedication and determination. These achievements are reflected in the BMW emblem, symbolizing a rotating airplane propeller from BMW 's early years as an aircraft engine manufacturer. Today, the emblem signifies a global company that annually produces hundreds of thousands of engines, motorcycles, and cars.

The Company I selected for my Final project is the German Automobile and Motorcycle Manufacturer Bayerische Motoren Werke AG better known in America as Bavarian Motor Works or BMW. This company was founded in 1917, and today is one of the ten largest car manufacturers in the world. Headquartered in Munich, Bavaria, Germany, the BMW Group includes the brands BMW, MINI and Rolls-Royce. BMW Group is the only Automotive company that focuses only on Premium Luxury vehicles in its product offering.

BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing. For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns 'Pick of the Week ' (Doman). However, in a long-term purchase such as this there is a need for moire substance than just marketing, otherwise the life of the company would be relatively short due to the nature of the purchase. It is in these longer-term systems and strategies that we can see many of the strengths of BMW, we can consider these by starting with the market position of the company.

Strategic realignment of the BMW Group announced At the end of September 2007, the BMW Group took on a new strategic direction. Up to the year 2020, the BMW Group intends to strengthen its position within the global premium automobile market by increasing volume of sales to more than two million units per annum. The mission statement is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility. This means that in addition to striving for organic growth in the core line of business, the BMW Group will also engage in new and profitable areas of activity throughout the automotive life-cycle and all the way along the valueadded chain.

To most consumers BMW is simply, a vehicle manufacturer. Is this company another faceless corporation whose only priority is to make its millions? Or have BMW spent the ninety years of their existence building a solid reputation based on quality? This dissertation will aim to investigate these questions by exploring the different and maybe in some cases, unknown elements of BMW. I will be touching upon the history of the company and how it has shaped the organisation through its design, architecture,

This report is going to concentrate on the structure of an organization because, like Jay Lorsch said: organization structure is management’s formal and explicit attempts to indicate to organizational members what is expected of them. In his words, ‘this was management’s attempt to draw a map of whom they want to do what’ (Lorsch, 1977, p. 3) .So a mature and scientific organizational structure is an essential factor that a successful organization requires.

Mission - “The BMW Group is the world 's leading provider of premium products and premium services for individual mobility.”

After studying this chapter, you should be able to: ✓ Describe what management is, why management is important, what managers do, and how managers utilise organisational resources efficiently and effectively to achieve organisational goals. ✓ Distinguish among planning, organising, leading and controlling (the four principal managerial functions), and explain how managers’ ability to handle each one can affect organisational performance. ✓ Differentiate among levels of management, and understand the responsibilities of managers at different levels in the organisational hierarchy. ✓ Identify the roles managers perform, the skills they need to execute

There is no particular definition of an organization. Different authors have defined organization in different ways. Therefore, organization can be define as an institute where a group of people work together to achieve certain goals and objectives. Organization has a distinct purpose and follows a particular strategy to goals or set of goals. Whereas structure is the manner, in which something is build. This structure defines and limits the behavior of the members of an organization. In an organization to achieve certain objectives, a structure is very important. The structure of an organization can be different level of managers and how are they commanding their employees to work properly in an organization.

Organisational Structure – It is a structure which is used to elaborate ranking in an organisation. It is also define as an organizational structure which defines how activities such as task portion, division and guidance are directed towards the achievement of organizational purposes.

Although BMW is a brand that is recognizable all over the world for its performance and power, BMW can rule the hearts of people in each different nation by appealing the peculiar five senses of people living in these different countries that are truly different from each other in terms of culture, preferences, etc.