Brightway: A Case Study

Swagger Distribution’s networking illustration is showing a wired networking system for the company. As the diagram shows, the companies system is most important in the computer room. This is where most of the company’s connection begins. The internet, which is the WAN (Wide Area Network) is the beginning to the LAN (Local Area Network). This starts with the WAN coming into the computer room’s T1 Demarcation Router. The T1 Demarcation Router is then connected to the Main Router which has a connection to the Firewall as well as the Ethernet Switch. The Ethernet Switch then has a Fiber Optic cable connecting to the warehouse Remote Ethernet Switch. This allows

Cisco’s current strategy attempts to do too much and appeal to a much too broad target market, and thus needs to consider different strategies.

I want to work for QuestBridge because I believe in the mission of QB and want to be a part of the organization that changed my life. If QB hadn’t existed or if I never heard of QB before the end of my junior year of high school, I would not be attending the University of Notre. Maybe I wouldn’t even be the first in my family to attend college. QuestBridge opened the door for me, when before it felt shut. I will never forget the day I received my acceptance letter from Notre Dame, and it was made possible through QuestBridge. Through the hard work, creativity, and passion of the employees of the organization, I was able to have a shot at reaching my dreams. And now as a junior at one of the best universities in the nation, I want to join the

The problems experienced by the NetManager project appear to be symptoms of integration vs. responsiveness issue within Siemens AG. As a transnational company, Siemens faces strong pressure to globally integrate its operations, and be responsive to the needs of their offices and customer’s needs. The main problem with NetManager was that it had mushroomed in size and strategic importance. This was the result of keeping up with the rapidly changing technological demands, and

“Networks are all around us. They are in our walls, in the air. At schools, hotels, hospitals, even coffee shops. Always there, always on…This power exists today. In our routers. In our switches... . (Cisco, n.d.)

Gordon Gekko was seen negotiating with the union members of Bluestar before he tried to sell off the company into several pieces. During this session, Gekko said that if the members agreed to 20% off salaries for a year, among other offers, that the business would survive and even thrive after some time. Bud Fox even reviewed his three step plan to put the company back on the map and ready to compete with the larger airlines. Several of the union members did not put up a fight to these offers because they believed that Gekko and Fox were going to save the company, but in reality, that was not the case. Carl Fox, Bud’s father, saw right through this. He knew that his son did not have any experience in turning around a company and knew what

Yemen G.; Chatterjee S.; &Bougeois III L. (2003). Cisco: Early if not Elegant (A). University of Virginia. Darden Business Publishing.

From incorporation in 1984 until around 2004, Cisco monopolized the industry of commercial routers and networking products. However, competition from rising giants like Juniper Networks Inc. (JNPR), Nortel Networks Corp (NT) and to some extent also Alcatel-Lucent (ALU) has given Cisco growing competition. Cisco is now in a position where competition drives its operating practices and inspires constant improvements in areas such as customer service and sales/marketing in order to maintain its market leadership. Though Cisco has lost market share to rising competitors, overall outlook remains good with new product lines set for production.

You are the network manager of a company that has grown from 10 employees to 100 employees in 12 months. Year 2 projected growth is estimated to be 100 additional employees located at a remote location. The aggressive growth has brought about some unique challenges and opportunities. The company has one remote warehouse and no off-site disaster recovery services or servers. The network design remains a non-redundant, flat topology.

Since it was critical to Cisco’s strategic commitment of advancing, the company had to pick the best option to implement quickly. The two alternatives were know as: create knowledge and expand the community. With key decision criteria , this report carefully examines both of the options that can quickly be implemented and yet help Cisco integrate into IoE era.

Midwest Lighting, (MLI) Inc was a company dealing with the manufacture of customized designed fluorescent light fixtures for commercial, and other institutional applications. This company was formed by Daniel Peterson and Julian Scott in 1956 in Flint, Michigan. Daniel was in charge of the engineering and finance sectors while Walters headed the Sales and design unit of the company. As the company grew, personal differences between the two emerged and Daniel bought out Walters from the company and brought in Richard Scott as his new business partner. Daniel became the treasurer of the company and Scott the company president (Adams & Spinelli, 2012, p. 385).

The nature of the market structure and demand of Cisco Systems is its business market which contains fewer but larger companies. For Cisco Systems, this implies that even though they have fewer clients than other companies, they still have a good and profitable relationship with their clients. For the customers of Cisco Systems, this implies that they will receive better and faster service and products because they don’t have to compete for the attention and service of Cisco Systems.

Cisco Systems is one of the fastest growing companies in the world, selling devices that connect computers to the Internet and to other networks. Cisco’s products are being replaced continuously, so extensive training of employees and customers is needed. Cisco recognizes that every member of its team, since the employees until

To offer low-priced fiber-optic network that covers connections to major cities in the US focusing on the internet traffic for service providers and corporations. The plan starting from gathering funding from investors to build up a high capacity fiber-optic network that linked major cities in the US, then cut prices to attract major users of the networks including corporations, Internet service providers like AOL and traditional telecommunications companies.

Sunway Information Systems Sdn. Bhd. (“Hitachi Sunway”). By this way, both companies have been exploring opportunities as strategic business partners and this collaboration marks a new milestone, further strengthening the relationship between both parties. For instance, Sunway together with Hitachi Sunway recently partnered with a leading international IT company in the adoption of cloud-based solutions to facilitate greater efficiencies and collaborations across all its business in 50 locations worldwide.