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Brightways Case Summary

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Consequently, the market had limited depth with only ten to fifteen potential targets for contractor supplied ROADM linecards and most of those were content with current suppliers or possessed the internal capability to develop their own solutions. In fact, it was advantageous for them to develop a proprietary solution in order to extol their technical superiority in the market, whereby that type of information is only accessible after performing enough work to earn the right to get a response. On the plus side, Brightways had secured a strategic alliance with Plexus of Neenah, WI who is a mega contract manufacturing services, NASDAQ company with an impressive engineering arm as well providing complete product realization. Ultimately, the path

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