Brita Products Company

Seventy percent of the human body is comprised of water. This makes drinking water quality vital. The EPA estimates the average adult consumes 1.2 liters daily or 115 gallons of community (tap) water daily while the average consumption of bottled water per capita in the U.S. is in excess of 30.8 gallons per year and is expected to continue to increase according to the International Bottled Water Association (IBWA) and the Beverage Marketing Association’s 2013 report. Bottled water costs anywhere from 240 to 10,000 times more per gallon than the average cost of tap, but people’s perception that bottled water is purer, safer or healthier is driven, in part, by strong bottled water marketing campaigns that focus on news reports about crises that involve municipal water supplies. (NRDC, “Bottled Water Pure Drink or Pure Hype”) The sources for both tap and bottled waters as well as additives to either enrich or neutralize contents of water determine the mineral and chemical composition of drinking water. Is bottled water really any purer or healthier than local tap water?

Billions of gallons of bottled water are consumed in the United States every year. Many Americans choose bottled water for its convenience and say that the taste is much better than tap water. They say tap water is flat and tasteless. Some argue that the cost of bottled water far exceeds the cost of tap water. One study showed that one bottled water per day would cost the consumer $365 per year while the same amount of tap water would cost ten cents. While bottled water is more expensive, it provides over 130,000 jobs resulting in over six billion dollars in salaries for american workers “Bottled Water Matters.” In the article, “ Bad To The Last Drop,” Tom Standage says that bottled water is too expensive and encourages people to stop buying bottled water and give the money to charity. In the article “ In Defense of Bottled Water,” Thomas J. Lauria says that eliminating bottled water would have the unintended consequence of driving people to choose more unhealthy beverages which have thicker plastic bottles and would be worse on the environment. He also says that bottled water is an important choice in situations where there is a lack of tap water or concern about water

In a qualitative study performed in the United Kingdom, “the majority of participants associated bottled water with having fewer impurities than tap water, and were more likely to trust the quality of bottled water than tap water” (Ward). Individuals with well water should also be attentive to the purity of their water supply, as it is not even held to regulation standard. Looking at the facts though, bottled water is regulated by Food and Drug Administration in equivalence to the Environmental Protection Agency who holds the public officials accountable for the standards of tap water (Hogan & Larsen). This is not to say, though, that there is not human error on both sides that can cause room for contamination of a drinking supply and jeopardize the safety of the

In the United States not only does every state have tap water running through its veins but also varying brands of bottled water in every supermarket, corner store, and gas station.

The Clorox Company is about to enter a new product market by launching a faucet mounted filter system in order to maintain its dominance in the water filtration business. To do this in a successful way, Clorox has to conquer this market with the right entry strategy. Main goal is therefore to gain market share by targeting the right customer segment and make an appropriate marketing investment. Also the previous pitcher market leadership must be maintained.

The use of bottled water dates as far back as the year sixteen-hundred and twenty two in a town called Malvern in England. They would bottle and sell water from a site called the Holy Well because it was believed to having healing properties.() Nearly four hundred years later we still bottle water, but our reasons have changed from the superstitions of the seventeenth century. Yet despite the reason why being different, the idea is still rooted in superstition. In the modern day, instead of believing that bottled water has healing potential it has become the idea that only bottled water is safe to drink and that water from the tap is unclean and dangerous. These ideas were bred by companies looking to make money off a fear. The reality is that

None have been found in Milwaukee’s drinking water. Milwaukee was also in compliance five years ahead of time with new EPA regulations to control disinfection byproducts. Voluntary testing for chromium-6 began in January 2011” (MWW, 2018). Exceptionally, the Milwaukee area has deeply invested and demonstrated innovation in raising water quality overall, but there are still ways we can raise the water quality, especially for inner city residences that may be affected by water quality that may not have the necessary funds to cope with any repercussion of bad water

Obsession may be the word used to describe American’s outlook towards bottled water. Many people buy it without thinking twice while others are thoughtful about the product. However, the use of bottled water establishes a challenge worth a discussion. As Susan Freinkel and Peter Gleick illustrate in their books, the use of plastic bottled water has birthed several consequences, which are not only economic but also environmental.

Bottled water is extremely expensive. Why pay for water when we can have it for free at our disposable through our own water supply. In 2016 Americans drank over 30 billion bottles of water spending almost 12 billion dollars (Statistic Brain, 2016). Many people complain about our water supply, some say it taste like bleach, others say it has a metal after taste and some say they just do not trust it. Americans are spending money on water filters and also purchasing bottled water when in reality many bottled water companies are using tap water and purifying it themselves. The Safe Drinking Water Act was implemented to assure the American people that our water is clean and safe to ingest (Environmental Protection Agency, 2016).

Tap water and bottled water are used in peoples lives daily. Yet, barely anybody seems to care for the difference between the two. The quality, price, accessibility and many other aspects areover looked in the decision for tap or bottled water. Another topic that seems to be shoved under the rug is the safety of tap water in the United States. But from investigative information it proves that there is no problem with drinking tap water in the United States.

Americans live in a consumer society where majority of products are packaged ready for use. This is attributed to the availability of disposable merchandise that is favorable and efficient in delivering the various products that are on demand. Among the various favorably consumed packed products is bottled water. It does not however, make sense for people to buy bottled water and throw the container away after they have emptied it. This is because the plastic bottles have a number of defects to the environment as well as to the general welfare of the economy. For example, in 1976 an average American drank 1.6 gallons of bottled water and since then the quantity has increased to an average of 30

Americans utilize a great deal of water, in fact, the average American uses 90 gallons a day (Henshaw). So it is not surprising America has one of the cleanest water reserves in the world (“Water Quality”). A surprising statistic, however, is one-third of the American population drinks bottled water on a regular basis when the majority has clean drinking water at home (Olsen). This might be due to the fact that the bottled water industry has promoted itself as a healthier and more portable alternative to tap water. However, the truth is startling as bottled water is only a misleading, expensive, and dangerous gimmick to bring in revenue for large companies.

Of the 924 residents surveyed early on in the project, almost 45 percent did not treat their water. Furthermore, those most directly affected by the poor water quality did not seem aware of the risks involved in using it. The survey also revealed that almost all families stockpiled their water most often, in any container at hand.

Have you ever had any concerns about bottled water? Do you think that bottled water consumption should be banned? Bottled water is water packed in plastic containers and sold for human consumption (Health Canada, 2013). Currently, the amount of bottled water consumed has increased considerably since many people feel it is safer drinking bottled water than tap water (Parent and Wrong, 2014). According to The Statistics Portal, the global sale of bottled water took a leap from 161, 589 to 181, 608 liters from 2009 to 2011. Only in the United States, each American citizen consumed around 32 gallons of bottled water in 2013, thus meaning an equivalent growth of 15, 94% over 2009 (The Statistics Portal, 2014). In fact, due to good portability, bottled water has been helpful in both simple and complex situations such as daily exercises and natural disasters. Even though having those few considerable advantages, bottled water still have been less beneficial; especially due to the negative impacts in the socio-economic, health and environmental fields.

Few resources are essential to human survival. Access to clean water is the most critical of all. Water is a vital resource responsible for sustaining all life on earth. However, clean water is in short supply, but in high demand in all parts of the world. It is thought that most Americans have access to safe, affordable, clean water right from their taps. However, the media is uncovering the true nature of America’s deteriorating water situation. Americans have reason to be seriously concerned about the state of their drinking water. So what really is on tap in America?