British Airways : International Airline

This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better

British Airways came into existence since civil aviation began shortly after World War I. A lot has changed in the 90 years from the world's first schedule air service on 25 August 1919 to the present day civil air travel. Every 10 years since civil aviation began. The world has seen changes in the types of planes that have been in service to the speed of sound air travel as well as developments and changes to the business in all aspects of all areas. It is this that has paved the way that British Airways do business and will carry on perfecting and tweaking its service so passengers

British Airways has a lot and different stakeholders, such as communities (UK and abroad), media, customers, shareholders, employees, international civil aviation authorities, the travel market, suppliers, NGOs, partner organizations, other airlines, industry groups and associations, governments and regulators. They work on the key stakeholders to make to understand and provide feedback on their projects of their business.

British airways plc. Being the largest and one of the most leading airline in the world and the flag carrier airline of the United Kingdom. Based in waterside

British Airways have been the symbol of the United Kingdom and its airlines for many years. They are the largest airline in the UK and have the largest amount of international flights and destinations. British Airways was formed in 1974 after four UK airlines, BEA, BOAC, Northeast Airlines, and Newcastle, were dissolved. The airline aimed at being a worldwide network and achieving economies of scale. This joining of four different organizations caused the airlines to have over 50,000 staff members and 215 aircrafts, which is considered to be grossly overstaffed and suffered allot of management structure problems. British Airlines also suffered serious cultural differences due to a ‘class’ distinction with the staff members.

The company’s main centres of operation are London Heathrow Airport and London Gatwick Airport. The company was founded in 1972, when the British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA) managements were combined under the newly formed British Airways Board, effectively making it the national airline for the United Kingdom (BA, 1)

British Airways is the UK’s largest airline. Since becoming privatized in 1987, BA has continued to grow despite increased competition (Connell & Williamson, 2011).

Prior to the marketing campaign touting BA as “The World’s Favorite Airline,” BA was often referred to as “bloody awful.” The company suffered from poor performance, inefficiencies, an older fleet, and substantial financial losses. Following passage of the Civil Aviation Act in 1971, BA assumed control of two state-run airlines, British European Airlines (BEA) and British Overseas Airways Corporation (BOAC), under the name British Airways. However, BEA and BOAC operated autonomously with separate boards, chairman, and chief executive officer that provided a challenge in making change. The level of

British Airways (BA) was formed when the 4 nationalised airlines were merged together in 1974, it was then privatised by the then conservative Government in 1987, this led to a period of growth and expansion with the airline taking over three smaller British Airlines before merging with Spain’s Iberia in 2012 to form the International Airlines Group (IAG) which is the third largest airline in the world in terms of revenue. BA has been the United Kingdom’s flag carrying Airline since its formation in 1974 however it is only the second largest airline in the UK after EasyJet.

British Airways (BA) is a company that encountered several difficulties back in the 1970’s and 1980’s. The poor performances of the organization, was leading the company to failure. BA was offering a service that even though it accomplished the mission of the company, was not providing customer satisfaction. The organization was not taking into consideration the needs of the costumer and was not providing an acceptable customer service experience. “Productivity at BA in the 1970s was strikingly bad, especially in contrast to other leading foreign airlines” (Jick, Peiperl, 2010, p.28). Due to numerous changes, the company increased their revenues and became a respectful and well know organization.

The new group will combine the two companies in the UK and Spain and will enhance their presence in the international long haul markets while retaining the individual brands and current positions of each airline. British Airways and Iberia hope their new company International Airlines Group, International Airlines Group, will position the pair for further consolidation in the global airline sector as it emerges from a prolonged industry downturn and hope to compete with multinational rivals Air-France-KLM and Lufthansa.

British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom.

The leading airlines in the industry are Southwest Airline and British Airways. Quality management and innovation is where they both place the heaviest emphasis. Southwest airlines is a domestic airline that is based in the

The purpose of this project is explore how information systems helps organisations to make decisions at different levels to achieve set objectives and strategic advantages over competitors .The team carried out research and debate on various companies, and agreed to focus on British Airways. Through literature we found out, that BA is amongst the busiest premium international airlines worldwide, BA operates mainly from Heathrow, London city and Gatwick airports and flies over 35million people to more than 300 cities and freights an average of 700,000 tonnes of cargo each year (ref). BA’s air cargo business, in conjunction with its scheduled passenger services operate under the licence governed by the United Kingdom Civil Aviation Authority

In relation to business customers, British Airways will need to start considering the option of putting more focus on bringing more value towards services at the same time, passengers on a budget are a majority of air travellers today they are also a part of the most exciting market in air travel today. Growth in the market is easily attainable as customers who are spoilt for choice are progressively conscious of the different advantages that different airlines provide while the company may not require too much focus on the budget carrier market, it would be unwise to not