British Airways

British Airways is one of the largest international airlines in the world. It is based in the United Kingdom. It has a global flight network through partners such as American Airways in

British Airways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. It is the largest airline in the UK based on fleet size, international flights and international destinations and second largest measured by passengers carried, behind easyJet.

The world today has evolved in numerous ways thanks to the many inventions and discoveries, but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this, long distances have been somehow ‘shortened' hence altering people's concept of distance. As well, making it possible for individuals to start and conduct businesses in places that were once never thought of.

In the year 2005 Gate gourmet a food supplier for BA disputed with workers over restructuring its plans, which resulted in an unofficial strike. The food supplier terminated over hundreds of its workers prior to that British Airways staff took action, the trade union disapproved of it. Actions taken by British Airways workers resulted in cancellation of over 700 flights during a vigorous time of the year. Around a thousand Heathrow staff expressed their support for the terminated gate gourmet workers, both BA and gate gourmet staff belonged to the same union and community who were mostly Asian British. The incident led to a thousand passengers being stuck and resulted in the costing the company an estimated amount of £40 million. Furthermore it outlaid a bad reputation for the airline. This was the third sequential summer that BA passengers have faced severe interferences due to industrial action.

British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom.

Table of ContentExecutive Summary1I. Introduction2II. Main Body1. History of British Airways22. Current strategic situation….42.1 Internal analysis42.2 External Analysis52.3 SWOT82.4. Current strategy93. Potential Strategic options124. Recommended strategic direction with rationale164.2 Strategy Evaluation175. Identification of critical success factors186. Performance measurement criteria197. Conclusion218. Bilbliography249. References24Executive SummaryThe main aim of this report is to undertake a review and analysis of British Airways. It is UK's leading airlines both at international and domestic level, with its operations spread over 300 destinations across the world. The report starts with a brief description of the company. Then the

Since management accountants spend less time or even no longer need to generate “ordinary” reports, they can provide value for the company through generation of forward-looking reports and improve analysis of business options (Alan Sangster, 2009). In other word, the role of management accounting has become more-and-more into strategic and advisory role rather than mechanical data collector.

I choose British Airways plc. The SWOT of British Airways plc is easy to understand. With regard to strength of the British Airways plc, there are five points. First, the British Airways has a broad geographic presence. It has approximately 150 international destinations across 6 countries. Second, the British Airways is sole airline occupant of Heathrow Terminal 5 after March 2008, because it is significantly boosting the service it offers customers in the UK.

a. Macro - The macro issues that British Airways faced as it entered into the 1980s lied in the structure of the organization and it’s increasing inefficiencies over the years, as well as the company's lack of focus on customer service. The board of British Airways being given control over two state-run airlines hurt the company by spreading out its autonomy, which made it hard for leaders within the organization to realize its inefficiencies. According to Jick and Peiperl (2011), “as a civil service agency, the airline was allowed to become inefficient because the thinking in state-run operations was, “if you’re providing service at no cost to the taxpayers, then you’re doing quite well” (p. 28). This type of thinking also resulted in the company’s lack of effort in their customer service department. Passengers on the aircraft were not the priority, and because of this, the company lost a lot of respect from customers which reflected poorly on the company.

Bristow Group is one of the leading companies in the provision of aviation services. The company offers search and rescue services, exceptional transportation, as well as aircraft support services. The company’s services also include helicopter training and maintenance services. It clients include civil organizations, individuals and governments from all over the world. This paper provides an in-depth analysis of Bristow Group Company using data from its annual report. From such analysis, the company’s strengths and weaknesses are also brought out.

The report starts with an introduction by articulating the purpose of the report and an overview of the company profile and a brief situation Analysis (PESTEL, SWOT and Porter’s Five Forces) and provides a brief summary of the Accounting framework and EU legal requirements on the Annual reports and the implications for Accor SA.

Due to the fact that the people of Great Britain were interested in some of the most exotic locations in the world, British Airways has always tried to deliver routes that can take passengers from Heathrow to any destination in the world. However, any of these routes are unprofitable, and sense the government was no longer subsidizing the airline as heavily, new means of finding and maintaining these routes had to be explored. In recent years, British Airways, and other airlines, have realized that to maximize the number of destinations that they could service, they had to work together. In some cases this meant merging with other airlines, but for many airlines it meant that exclusive partnership agreements were reached that would allow customers to reach a destination flying different airlines, but with a lower cost because of these types of agreements. British

Labour issues are adversely affecting employers in the region and also in the rest of the world. Workers are becoming increasingly ware of their potential and most of them are demanding more. Many Airline Companies are increasingly recruiting different types of labourers. This is especially with regard to the fact that there are numerous types of Aircrafts in any one type of Airline. For instance, an Airline Company may have regional jets, four engine planes, wide body and narrow body aircrafts. Such kinds of aircrafts are operated by different types of pilots and engineers. These workers all belong to different worker 's unions and all of them may require special attention by the human resource department. Payment schedules may also be difficult to maintain if some of these workers operate in stable economies. Emirates Airlines has also been affected by this problem but not to a large extent. Emirates Airlines has not bought too many varieties of Aircrafts. Consequently, there is room for the Company to grow and without having to spend too much in the labour section.

The research aims to evaluate the role of management accounting in contributing to the decision making process and financial position of the company.

THE IMPACT OF MOTIVATION ON THE PERFORMANCE OF EMPLOYEES TO ENSURE CUSTOMER SATISFACTION IN ETIHAD AIRWAYS (UAE)