British Magazines Essay

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British Magazines The origins of magazines in Britain go back to the sixteenth century when book publishers saw business opportunities in producing low cost reading material which would have popular appeal and would attract the interest of the wider public. With the advancement in printing technologies and photography, single sheet pamphlets and cheaply bound books evolved into the glossy magazines of today. The content of magazines has changed (most noticeably in the last fifty years) alongside the changes in society. Price (1998) points out Women's magazines in the 1950's mainly focussed on articles about…show more content…
The ASA is independent and is funded by a small surcharge on all advertising expenditure. The main purpose of an advertisement is to sell a product or service. Advertisements were initially basic in the sense that they were informative and descriptive about the product they were selling. Today, many advertisements try to appeal to our senses of lifestyle and social acceptance when selling a product. The advertisement becomes less focussed on what the product does in a practical sense but more about how it improves the consumer's quality of life in relation to friends, family, kudos and social status. Whether this is actually the case or not is a matter of much debate. The philosopher Epicurus maintained that aside from food, shelter and clothes only friends, freedom and thought were essential for happiness in life. It is interesting that many advertisers choose to use these factors to sell a product which on its own may in fact be quite unnecessary "we are enticed through the sly association of superfluous objects with other, forgotten needs"3. The first advertisement (see appendix 1) is by Burberry clothing and appeared in Esquire magazine. Esquire is a men's 'lifestyle' magazine aimed at 28-40 year old males in A,B,C1 social groupings. With a circulation of 62,000 Esquire has positioned itself beyond the young single 'lad' focussed titles and claims
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