British Petrolium

Each company has a different strategic approach to the above value chain, the following will examine British Petroleum (BP) against Exxon Mobil (EM) in particular an evaluation of their resource management, capabilities, operational activities, and competitive advantages. The analysis and conclusion of the following will define market leadership, and how this position can be sustained in a changing industry.

April 20, 2010 was the beginning of the end for British Petroleum. BP was started in 1901 by William Knox D’Arcy. Their mission is to operate oil and natural gas exploration, while marketing and distributing all over the globe. The primary issues the company faces are rebuilding their business after the tragic oil spill, their low oil prices and internal leadership promotions. Following the 2010 oil spill, all of BP’s top executives were fired, and the company has continued to promote internally, as recent as February of 2016. The company has been trying to rebrand itself and fix its disastrous public image that resulted from the poorly handled oil spill. Due to these internal promotions, no new ideas have been introduced into the company and their efforts in recreating themselves have since stalled, leading to unmotivated employees and decreased profits. Although British Petroleum has solid production sites in Gulf of Mexico, Alaska, and various areas of the U.S, the brand’s name remains so tainted from past violations. The declining price of oil, along with that environmental factors that affect the company, both nationally and globally, have exacerbated this stall and caused the company a major issue in recovering their public image, reputation, brand name, stock prices, and overall prosperity. These factors have certainly not been beneficial to the company in recovering from the sixty-one billion dollars BP has had to pay as result of

BP delivers energy products and services that people around the world need. Our Upstream segment is responsible for oil and natural gas exploration, field development and production. Their downstream segment is focused on the refining and marketing of fuels, lubricants and petrochemicals. In the late 1990s, BP embarked on a new environmental strategy (Green Strategy), the motivation behind the environmental strategy was due to the three disasters that the company had endured that prompted them to come up with enhanced health and safety standards for the entire BP grouping.

British Petroleum(BP) is one of the world’s top oil and gas companies, it is also United Kingdom’s largest corporation. They mainly deal with Oil but since the last 40 years or so they have shown great interest in chemicals and plastics, including a range of specialty products such as detergents, advanced composite materials, and advanced ceramic engineered materials. BP has more than 16,000 service stations around the world. Around 13% of their revenue is generated from oil exploration and around 7% of their revenue is generated from producing chemicals and plastics. Like most oil companies they’ve had their fair share of controversies, especially over the last 50 years or so. Their most recent

BP may be ranked 3rd largest energy company and is positioned as a multinational oil company. And their headquartered station in London, operates petrochemical network of its subsidiaries and retail brands ( ARCO; Amoco; Castrol) But this company has come through much tribulations since there accident in 2007 and they are still strong.

BP has a total of 315, 553 shareholders (http://www.bp.com/extendedsectiongenericarticle.do?categoryId=9010453&contentId=7019612) BP is a large company with 79,700 employees (http://www.bp.com/sectiongenericarticle.do?categoryId=3&contentId=2006926) and it is a global company because the BP Group operates across six continents, and BP’s products and services are sold in more than 80 countries (http://www.bp.com/sectiongenericarticle.do?categoryId=6&contentId=7019358). BP is global because their products are extracted and produced in several locations all over the world such as Egypt, Iraq, Australia and United Kingdom

BP (British Petroleum) is one of the largest petroleum industry company supplying oil and gas around the world. The business has employed more than 85,700 employees globally, and aims to create value for shareholders by helping to meet growing demand for energy in a responsible

BP is a company that delivers energy products around the world through the exploration and refinements of natural resources. The company is also known as one of the world’s largest oil and gas companies that competes with other major household names such as ExxonMobil and Chevron. Because many of these large

I will be writing this essay on the powerful rebranding of BP oil and gas supplies and how they overcame the crisis of the US oil spill. The oil spill happened on the 20th April 2010 and had a huge effect on the company’s image, reputation and success. The incident effected the brands image which meant consumers started favouring other gas and oil brands as BP no longer had the long lasting reliability that the public chose them for.

British Petroleum (BP) is a multinational oil and gas company. Based on market cap, it was the fifth largest energy company in 2013. ("IHS Energy 50"). Like many petroleum based companies, BP is often under fire from environmental activists for not being environmentally cautious, but during the year of 2010, BP experienced a disaster that would cripple it’s reputation far past that of the average petroleum energy company.

British Petroleum also known as Anglo Persian Oil Company, and now known as BP. The company has experienced many ups and downs in its past history, but BP became one of the largest energy companies. Over BP history has experienced issues such as environmental damage, hazards that affected its works and issue due to business practices (Thome, Ferrell, Ferrell, 2011).

The image as well as the operational business reputation of a corporation is critical to the survivability of the corporation in today’s business world. This reputation is even more critical when a business has is known globally with holdings and operations around the world. Such is the case with British Petroleum (BP) as it actively explores for oil in 26 countries around the world. BP is renowned as an industry leader in oil production and the refinement of oil related products such as gasoline, kerosene and motor oil products. In 1999, BP acquired American Oil Company, also

Since BP is the world top three of gasoline industry with its great brand loyalty for oil, the company has its internal strengths. On the one hand, BP dominated a strong market position. Datamonitor (2010) pointed out that BP is one of the world’s largest manufacturer of oil and hydrocarbons in the UK and the second largest producer of gas. Meanwhile, in North America, BP is also the largest creator of oil and gas. Moreover, BP also occupies a large market share. BP Air, a supplier of aviation fuels, has become a world largest brand of the global aviation business .On the other hand, the company has a wide geographic presence. It is reported that BP has a presence in almost 80 countries through the whole world such as Middle China, Europe and the United States (datamonitor, 2010). Therefore, the company has a wide range of customers that can make the profits stay stable.

British petroleum (BP) is one of the seven super major oil company in the world. BP are the fourth largest gas and oil company in the world. BP has a hand in every aspect of the oil business from exploring for new oil to marketing and distribution. BP originally started as the Anglo-Persian Oil Company in 1908, established as a subsidiary of Burmah Oil Company. The Burmah Oil Company. Would capitalize on discoveries they made in Iran and the middle east. The company would take its current name as British a petroleum in 1954. The company slowly started to expand from their roots in the middle east. BP chose to expand to Alaska in 1965. BP would continue their expansion in America when the gain the majority control of Standard Oil of Ohio in 1978. Also during the time BP would continue their ongoing exploration for new sources of oil. They became the first company to strike oil in the North Sea. The British government gradually privatized Standard Oil of Ohio for 1978-1987. In the last half of the 20th and the beginning of the 21st century BP took two major steps to expand their company. BP first major expansion occurred when they partnered with Amoco during this time they also acquired and absorbed Burmah Castrol in 2000. Also for 2003 to 2013 BP had a joint partnership with the oil company TNK of Russia. BP tireless effort towards expansion have made them highly successful and one of the top four oil and gas companies in the world. BP turned a profit of 6.48 billon U.S.

The BP operations are spread across the world. It carries out its oil prospecting and extraction operations in 29 countries and retails its products in more than 70 countries. It currently employs a total of 79,700 employees over the globe and its international headquarter is located in London (BP p.l.c. 2012b). Detailed company particulars and operating information are attached at the Appendix A. For this report, we will be focusing on the current issues that BP faces, analysis of its financial performance and lastly, valuating its shares with the use of various valuation models.