Britton Hill Magazine Analysis

Gladwell begins by discussing the incomprehensible recovery of then-terminally-uncool Hush Puppies shoes amongst a few of hipsters in Manhattan’s cutting-edge regions in the 1990s, a development which soon extended across the United States and lead to exponential increases in the company’s sales. Using this sensation as an introduction to the book’s methodical theme, the author states that he will recognize, dissect and give details on the mechanisms by which certain trends occur, while others fail.

In this chapter of Tipping Point by Malcolm Gladwell, he talks about rumors, sneakers and the power of translation. Throughout the chapter he kept with the theme of change and the way that things can change over time. The concept of change and shoes throughout this chapter is evident. Gladwell writes, “They expanded their focus to include not just skateboarding but also surfing, snowboarding, mountain biking, and bicycle racing, sponsoring riders in all of those sports and making Arwalk synonymous with active, alternative lifestyle”( Gladwell 194). Many people ask why do they have to produce so much more to compliment everyone in every sport or just for everyday wear? Gladwell explains how companies expanded their mind to appeal to everyone's

To summarize, this analysis showed that when obstacles such as prejudice/discrimination, and the lack of resources available for the poor are compared, prejudice/discrimination against the poor is evoked more often than the lack of resources. It is intriguing to see that the Lewiston Sun Journal attributed substance users’ poverty to mostly structural obstacles, rather than the individualistic agenda that the rest of the nation seems to be promoting. If more newspapers continue to highlight the structural obstacles poor individuals face, then perhaps public misperceptions about poverty will become less biased, and in turn positively affect the poverty policies enacted by the government, and reduce the mainstream media distortions that negatively

Christian Louboutin once said “a shoe has so much more to offer than just to walk”. Similarly, author Diane Riva discusses this idea in her essay “Exposed Toes”. Riva takes a compelling approach to her argument believing that shoes are not just part of your wardrobe rather they are your identity. For Riva, her black sneakers represent her career life as they are the shoes she wears to work, her boat shoes resemble her connection with nature, her high-heel dress shoes speak for her elegance, her sandals represent her spontaneous self and lastly her “shoes of choice” are her natural feet as they represent everything about Riva’s world and go with her everywhere. Overall, Riva express that her shoes are her identity and each pair resemble apart of her character.

The students at Potomac Senior High School were very involved in the fashion world, specifically related to shoes. They used this and the importance of entertainment as a status figure. A nice pair of

He began by discussing the incomprehensible recovery of then-terminally-uncool hush puppies shoes in the midst of a few of hipsters in Manhattan’s cutting-edge regions in the 1990s, a development which soon extended across the United States and resulted to exponential increases in the company’s sales. Using this sensation as an introduction to the book’s methodical theme, the author states that he will recognize, dissect and give details on the mechanisms by which certain trends occur, while others fail.

He began by discussing the incomprehensible recovery of then-terminally-uncool hush puppies shoes in the midst of a few of hipsters in Manhattan’s cutting-edge regions in the 1990s, a development which soon extended across the United States and resulted to exponential increases in the company’s sales. Using this sensation as an introduction to the book’s methodical theme, the author states that he will recognize, dissect and give details on the mechanisms by which certain trends occur, while others fail.

While the knowledge that many amenities that are expected in America are not remotely available in some regions of Africa is common, shoes usually do not top that list. While many American cities institute laws requiring those in public to wear shoes, some African villages find the concept of footwear foreign. The problem of shoelessness extends beyond just comfort, as foot injuries spread disease, create life long disabilities, and reduce the quality of living for many children. Giving shoes to these children, then, seems like a fitting answer to a desperate situation. Companies built upon that answer such as TOMS shoes, however, end up contributing to impoverished conditions that drive shoelessness rather than reducing it in the long run.

“Chaco creates premium footwear for the outdoor-minded because we believe life is enriched through adventure, travel, and community. Chaco Originating in the water as a river guide’s seasonal shoe, Chaco has always been fit for adventure. Today, Chaco is emerging from the water to offer a year-round program of shoes that follow the “healthy feet, healthy body” mantra, inspiring a pure connection to the product and the earth where we avidly adventure. The Chaco brand provides a variety of sandals, shoes, flips, boots and accessories.”(CHACO) In the last few years, they were starting to develop the sneaker product. So I design a series of Chaco sneaker for 2015 winter. My Chaco sneaker is solving problems that design a new sneaker series look

Once this subculture started getting more popular it attracted more people. “Even at retail price back then $125 stores couldn’t keep the shoes on the shelfs” (Lammle). People didn’t care what the price was, they wanted the sneakers of any cost. Till this day there is people “who spend all night in line eagerly awaiting the release of a new shoe and devote staggering amount of time and money to collecting footwear” (Kahn). Shoe collecting contributed to society young

Teri Agins, a senior writer at the Wall Street Journal, has publications in the Journal and wrote in 1999 The End of Fashion. Agins’ book gives a true overview of the fashion industry from the origin of Haute Couture to prêt-à-porter to mass-market consumption. Her focus is on marketing and uses Armani, Ralph Lauren, Donna Karen, Marshall Fields and Gap to demonstrate “(from) class to mass, (from) elitism to democratization; (from) art to commodity.” This is perfectly showed in a paragraph from Agins

Ever since I was an 11-year-old prepubescent child, I have been in love with sneakers. Now we aren’t just talking any type of sneakers that you would wear on any normal day. No. I am talking the high-class stuff. Those Air Jordans that you see in a glass case in some fancy sneaker store in the middle of New York City. I took a huge liking to these sneakers, falling in love with each pair that I had owned. As I got older, to my surprise, I found that there wasn’t a small group of people on Long Island that were exactly like I am with sneakers, but instead a gigantic population across the world. I found that there were

Maroons and grays, obnoxious greens and purples, Dr. Suesse, florals, mints, creams, and blacks have littered my bedroom floor for the last six-plus years. From low-tops to knee-high high-tops, each pair has offered me the confidence to take the next step. To this day, the sight of a battered toe cap and a peeling racing stripe makes me feel like I am anyone and everyone that has ever worn these classic canvas shoes. I am the confident ‘50s high school basketball star racing down the court and my carefree 8-year-old-self sprinting across the backyard with my

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally