Essay on Broadcasting in the UK

1735 Words 7 Pages
Broadcasting in the UK

Introduction:
Broadcasting, the transmission of information by radio or television, is a major factor affecting the television industry today. Broadcasting is currently achieved through analogue, a system that has existed since television began in the 1940’s and 50’s. "Analogue converts sound and pictures into waves, which are then transmitted through the air and picked up by our rooftops or indoor aerials." But, because of rapid technological advances in the modern era, analogue will soon be obsolete, and is presently in the process of being replaced by digital broadcasting, the new form of broadcasting that "turns pictures and sound into computer language, which changes one’s television into a form of
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The government had some idea of a desired date for the television industry to complete its analogue switch-off, and stated that switch-off will occur when 70% of the population owns a digital television, which could take place between 2006 and 2010. This lack of clarity creates another factor in holding people back from understanding digital. Experts within the television industry indicated that once a definite switch-off date has been announced, the 70% target will be reached "quite quickly." The government has said that before switch-over can happen, 99.4% of the population must be covered by digital transmissions and that 95% of consumers must have access to digital equipment. However, previous estimates had predicted that the 70% target will be reached in 2015, at the earliest. And because there is a large number of confused customers, experts doubted that broadcasters would be able to switch to digital by 2006. As a matter of fact, recent research by the Consumers Association indicated that customer confusion is one reason why switch-over from analogue to digital by 2006 at the earliest, and 2010 at the latest, as specified by government regulations, is very unlikely to be. Research shows that while nearly half of Britain plans to convert to digital television within the next three years, 46% of the UK population admitted that
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