Brochure: Target Audience Analysis

Decent Essays
A target audience is a format small businesses choose to target their niche market (Porta 2015). The target audience perceived for the brochure is aimed at the older demographic, this can be shown by pictures in the brochure and also the text accommodating to seniors. The brochure states the venue is ideal for the elderly, and is fully wheelchair accessible, however there is only one wheelchair available to hire. Hence the booklet does state it is fun for all ages and great for school groups wanting to explore “the great outdoors”. People ranging in there 70s plus would be an ideal audience for the Wild Rose Cottage. The cottage located in Victor Harbour states it is an award winning rose garden with an amazing scenery all year round, however
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