Brokeback Mountain Comparison

According to Jib Fowles, the author of the essay on Advertisement’s 15 Basic Appeals, “the need to achieve is an energizing, that pushes people to strive in their lives and careers.” This ad pushes viewers to help reach that inner man that’s inside you. The phrase they use in the ads are “there’s a man in there”; which makes viewers think they can be better than the person they are now. The way they make the man inside of the first man a lot fitter in physique can push viewers to think Old Spice would help them look more masculine as the man in the picture.

This technique is using pathos through the speaking baby. The baby is not going to know that the mother is enjoying the cigarette or if the Mother is feeling over-smoked, like the advertisement claims. Marlboro uses logos as another technique when they claim that you will “never feel over-smoked”. The advertisement appeals to Maslow’s security. The advertisement states that “you will never feel over-smoked”, so that the audience is being told that the cigarette is harmless and smooth.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

Stereotypes are found throughout society today. Many of these stereotypes are propagated by the prejudice and false assumptions prevalent in the American advertising industry. In her article About Men, Gretel Ehrlich exposes a variety of these fallacies--in particular, those associated with the representation of the cowboy--and questions the burden of gender roles that are imposed upon men. In an effort to differentiate between reality and these fanciful stereotypes, Ehrlich employs strong syntax, powerful imagery, and logical arguments--as well as shocking revelations about the true nature of the cowboy.

This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the

Science fiction is the most important literature in the history of the world… Science fiction is central to everything we have ever done and people who make fun of science fiction writers don’t know what they are talking about. Ray Bradbury. Science fiction is a type of writing that could be about many things but the future and future technology are the two that are focused on the most. We studied the movie Unbreakable by M. Night Shyamalan, the book The Hot Zone by Richard Preston, and excerpts from the book World War Z by Max Brooks.

Their advertisement is especially tempting to those of the younger generation. It contains bold colors and graphics enticing the crushable capsule located inside the cigarette. It also states that there is a bold, fresh taste involved with those cigarettes which interests people in wanting to try them. I think it looks appealing based on the principles of the blue background,

In the 1960’s women only advertised for things made for women, now women are using their bodies to help sell cologne for men. In the 1960’s women would be seen in ads such as Hoover ads and Kenwood chef ads because that was what women did in that time, they cooked and cleaned. These ads showed women to do nothing more. The Kenwood chef ad caption was “The chef does everything but cook- that’s what a wives are for.” This advertisement targets an audience of married men. In the Kenmore Chef ad, the husband is pictured in a suit and he was neatly groomed and his wife was dressed in a conservative outfit with beautiful manicured nails. She is affectionately hugging her husband and the two are both smiling. The image in the ad accurately reflects

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

The setting of the advertisement is the typical Australian outback. An old, broken down shack in the distance enhances the rustic, broken down feel that is engrained in the Australian landscape. The red dirt and rolling hills

There were advertisements of men in sports uniforms that encouraged the stereotype that men are more athletic. A movie titled Blackmass also depicted male gender norms; the main character was rugged and in an old western cowboy movie. He was also holding a loaded gun. The local arts and craft store showed a sign, “husband drop-off area”. This enforced that men cannot be interested in the same things as woman as well as the fact he may get lost. Finally, in Phoenix Book’s, there was a short story in the window named Blab World. The cover was plastered in scandalous woman in front of a man that was in

The heroic myth of the cowboy came to shape through dime novels in the late 19th century and continued through the western genre films of Hollywood. The mythological cowboy is white, attractive, hyper-masculine, rugged and free. The reality of the cowboy is of Hispanic origin; he was a young adult hired by cattle ranchers to drive longhorns from Texas to Wyoming or Montana; he was “noisy, uncouth, loudmouth of low social rank” (Spector 284). Prince’s omission of the text of the advertisements begins the deconstruction of the myth. The image of the cowboy is freedom and perfection; it speaks to one’s desires—it is unattainable. In re-relating the image to the advertisement, the reality of the cowboy is shattered because of the product advertised: cigarettes. A contradiction

Brokeback Mountain is a short story written by Annie Proulx in 1997, which portrayed two Wyoming ranchers, Jack Twist and Ennis Del Mar, engaged in a homosexual relationship that started in the 60’s and lasted through the 80’s. This short story gave people a different look into the cowboy society and how the rugged men of the frontier possibly sought out love and affection.

This was back in the 1870's and 80's, when it wasn't considered right for women to smoke, so the advertising was directed specifically at men and boys.

The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.