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Brown's Anointed Tax Services

Satisfactory Essays
Marketing Plan

Brown’s Anointed Tax Services Inc.

1 Infinite Loop
Newark, DE 19713

Telephone Number:
Fax Number:

Prepared By: Shaniqua Brown

Date of Presentation: July 19, 2015

Owner: Shaniqua Brown
1 Infinite Loop
Newark, DE 19713
Telephone Number:
E-Mail:
Table of Contents

Section I – Executive Summary …………………………………………………………………..3

Section II – Company Overview, Objectives and Goals …………………………………………4

Section III – Situation Analysis, Market Summary and SWOT ………………………………….5

Section IV – Market/Competition, Product and Customer Analysis ……………………………..6

Section V – Segmentation, Targeting and Positioning …………………………………………...7

Section VI – Marketing Strategy & Objectives …………………………………………………..8

Section VII – Financial Projections ………………………………………………………………9
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is a small, two-person accounting firm offering traditional tax preparation services. We will also provide financial planning advisement services to individuals. The firm is owned and run by Shaniqua Brown, prospective CPA in Newark, DE. The second employee of BATS is Sonya Brown, mother of Shaniqua Brown, who will serve as the receptionist and answer all incoming phone calls and schedule all appointments. We will service the needs of individuals as well as small businesses. The firm offers tax accounting, management accounting, and QuickBooks set-up and training courses for small business clients. Initially, the majority of BAT’S business will be generated from individuals but as revenue increases, more sales will come from
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