Browser Wars

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rowser warsBrowser Wars Managing Innovation MBA-678 Professor John Byrne November 20, 2012 Allyson Mabry Executive Summary Although Netscape had first mover advantage and a strong product; Microsoft was able to knock them out of the competition for Internet browser control. This was accomplished mainly by bundling Microsoft’s Internet browser, Internet Explorer, with its operating systems. Netscape was unable to compete and was ultimately purchased by America Online. AOL can now utilize several of the Netscape’s strengths to add value to their base product as an Internet portal and in establishing the browser of the future that will be used in non-PC Internet connected devices. Problem Statement Microsoft is attempting to…show more content…
The company agreed to concessions, mainly offering a version of Windows 95 without Internet Explorer. However, this did not end the legal troubles. In 1998, federal and state antitrust suits were brought against Microsoft. America Online America Online tried to invest in Netscape’s first round of financing in 1994 and also attempted to license Navigator, however neither action was successful. After a partnership proposal with Netscape was turned down in 1996, AOL partnered made Internet Explorer its default browser. The case gives three arguments for this agreement, “It(Internet Explorer) was free, Microsoft would customize the browser to provide seamless integration with AOL, and Bill Gates was willing to bundle access to AOL with Windows 95.” AOl further entrenched itself in the browser battle by acquiring Netscape in 1998. Standardization Despite their legal trouble, Microsoft continued to tightly integrated Internet Explorer into the code of their newest operating system, while Netscape “viewed the browser as a graphical user interface that could sit on top of Windows or any OS.” Although Netscape championed the idea of open technologies and general standardization, both companies focused more on innovation than adherence to established standards. This caused subtle difference between the browser and made it difficult for web designers. “The Web Standards Project, a developers’ group, estimated in 1998 that the need to accommodate
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