Bsa 310 Week 4, Individual Assignment - Mcbride Marketing Plan

889 Words May 24th, 2013 4 Pages
BSA 310

McBride Financial Marketing Plan

University of Phoenix

Name: xxxxxxxx

Date: xxxxxxx

McBride Financial

McBride Financial is a fast growing organization with plans to open a total eight offices located in Idaho, Montana, Wyoming, South and North Dakota. Services will specialize in providing financial mortgage assistance to first time buyers, retirees, professionals, families and individuals with credit problems. McBride Financial provides customers with informative information without any hidden cost. Breakdown of services and rates are thoroughly explained with every home purchase. Applications are processed within one business day.

Marketing Plan

The development of McBride Financials marketing plan
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McBride Financial has included a promotional pamphlet that will be available at airports, store newsstands and realty offices. In addition, an ad has been printed in newspapers nationwide. The development of McBride Financials television ad is currently in the works and will began broadcasting later this month. McBride Financial has joint-ventured with Realtor.com in order to reach our expanding consumer based. “Realtor.com is the largest real estate database of homes for sale and the official site of the National Association of Realtors; real estate listings, realtors, mortgage rates, home buying help and much more can be accessed through the website” (Realtor.com, ¶ 1, 2009). Financial calculators, investing tips, lender comparison, and many other services can be access through relator.com. Links to McBride Financial can be found under the mortgage lenders link.

Internet Marketing

Part of the McBride Financials advertising plan will focus on internet advertising through the company’s website. In order to expand marketing efforts, McBride Financial will develop and maintain an interactive website that provides consumers with information regarding the latest rate changes and tax breaks. Internet advertising makes use of banner ads, search engines, email adverting, and paid search terms. “Internet advertising involves bringing
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