Bsa 310 Week 4, Individual Assignment - Mcbride Marketing Plan

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Morrison’s is a food retailer which was established in 1899. Morrison’s started off as a stall at a local market in Bradford run by William Morrison and has since grown to be the UK’s fourth largest food retailer. Morrison’s aims to, “attract, motivate and develop people to ensure that Morrison’s becomes the ‘food specialist for everyone’”. In addition to Morrison’s being a supermarket it also offers a range of other services; cafés, recycling, dry cleaning, photo printer, petrol station and pharmacy. Morrison’s is highly customer orientated as they try to provide the best service to their customers by providing them with high quality and reasonably priced items.

McBride Financial is looking for a complete redesign of their web presence We created the current Web site when we first had the idea for McBride Financial Services. As we have continued through the business start-up process, we have honed our concept of how McBride Financial Services will position itself in the market and how it will run its operations. We're not sure that the original Web site design, will be able to meet our needs. The Web site will be vital for

Sioux Falls, SD is one of McBride’s locations. McBride Financial Services utilizes sensitive equipment and toxic chemicals during its manufacturing process. These high end and dangerous items place the location at risk. Some of the threats include: use of toxic chemicals, public transportation, crime, and acts of terrorism. It is McBride’s responsibility to mitigate these threats.

The following policy is in response to McBride Financial Service's request to develop a security policy that will address its loan departments current needs as well as any issues that may arise involving online loan applications. McBride's target market comprises of an upscale demographic. Most of the individuals that request mortgages through this company are professionals, retirees, and families purchasing their primary or secondary home.(University of Phoenix, 2005) This is a market who is customarily aware of any changes to their personal information and/or financial records. Therefore securing this information is of extreme importance and essential to the longevity of McBride Financial Services.

An exchange of Web links opens up McBride Financial to the world of viral marketing and exposes them to search engines, meaning a greater potential for someone on the Internet to find McBride Financial Services. In the last decade, more homebuyers have found their new home online. In a study done by the National Association of Realtors (NAR) in 2008, 35% more people used the Internet to find a new home versus using a newspaper (WB3). In respect to the research done by NAR, it is suggested that McBride Financial Services should consider expanding their presence on the Internet elevating their exposure to the target market and expanding their marketing niche.

Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.

Throughout the course of Marketing 425, group 13 has decided to collect data according to our topic which was “success versus happiness.” Also, the product category was whether they have considered of using self-help book to get undepressed or get motivated in life.

The McBride Financial Website offers customers a service in which to purchase residential and recreational property loans. McBride Financial website offers credit reporting, home inspection, appraisal, and mortgage loan services for one low price for $1,500.00. Although this information is listed on the current McBride Financial website, Team A has been commissioned by service request SR-mf-001 to make improvements to the website, to offer online customers easier access, better educational information, and to create a website that is designed professionally, organized, and creates a resource for customers in need of a residential loan, and to see houses available to purchase.

A one stop mortgage provider is the marketing strategy McBride Financial Services use to sell its product in the five states where the company operates, Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride’s business philosophy is to provide each customer with efficient and effective processing of mortgage application from inception to closing. The company prides its self in offering preeminent low cost mortgages to professionals, retirees, families, and individuals using state-of-the-art technology.

When developing McBride Financial Services Security Policy, it's important to consider the various aspects of the firm's customer base. Generally, the organization's customer base is made up of professionals from an affluent demographic, retirees seeking for mortgages, and families that want to buy a home (Rodgers, 2010). While the customer base consists of a diverse range of people with different needs, these people are well-educated individuals. As a result, the organization's customer base is extremely cautious about personal

Countrywide, co-founded in 1969 by Angela Mozillo had become the largest home loan provider in the U.S. with decades (Ferrell, Fraedrich, & Ferrell, 2013). During the 90’s, Countrywide’s loans reached $1 trillion and were known as the number one loan provider that help qualify people with low incomes to purchase a home. Countrywide also created a program called ‘House America” which was to assist people to get a home with lower down payments. By the year 2000, Countrywide provided one in six of the loans provided to consumers in the U.S. During 2003, Countrywide had formed another program called ”We House America”, which was put in place for low-income consumers as well as the minority consumer. Countrywide goal for the program was to provide

McBride Financial Service is a mortgage lender based out of Boise, Idaho. The goal of the company is to develop into most brilliant cost mortgage contributor by utilizing modern technology while keeping interest rates low. McBride always wishes to increase its current growth by expanding into five additional states Montana, North Dakota, Idaho, South Dakota and Wyoming. McBride will also strive toward improving the standard of the company with the traditional loans for purchasing and refinancing homes such as FHA and VA.

Household International: Lends money to consumers for periods ranging from several months to several years.

Online Lender for Mortgage Refinance provides real-time rate quotes, e-signature platforms for paperwork, and secure document upload portals eliminating excessive paperwork.