Essay on Bsbmkg506B Plan Market Research

2446 Words May 17th, 2013 10 Pages
D.A. Garden Supplies

Project Scope

Project Name: Competition Department: Sales Project Manager: Date: 10/09/2012

Prepared By Document Owner(s) | Project/Organization Role | David Smith | Managing Director | Alison Smith | Manager |

Stakeholders Sponsors

Customers David Smith
Staff Alison Smith

Project Introduction
This project scope “Competition” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem so that future marketing can be targeted accordingly for positive
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The primary research will provide us with quantitative data that is easily analysed using statistical methods. A survey is carried out to obtain information about people, such as their opinions, preferences, attitudes, expectations, likes and dislikes. This method was chosen as it directly targets our customers and potential customers to get their opinions on D.A. Garden Supplies and the competition.

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

Interview Staff –
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