Bsnl Project

3862 Words Aug 16th, 2011 16 Pages
A
MARKETING MANAGEMENT PROJECT
ON
BHARAT SANCHAR NIGAM LIMITED (BSNL)

SUBMITTED BY:-
ARINDA MANDAL (ROLL NO.:-11202134)
ABHINAV SRIVASTAVA (ROLL NO.:-11202135)
PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136)
MUNLINA SATPATHY (ROLL NO.:-11202137)

Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis Of BSNL * BCG Matrix Of BSNL * Value Chain Delivery * Customer Satisfaction * Business Environment * Brand Equity * Market Research Questionnaire

Introduction

Bharat Sanchar Nigam Ltd (BSNL), the corporate version
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It is also an integrated telecom service provider with licenses for mobile, fixed, domestic long distance and international services. Reliance Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications. Reliance India Mobile, the first of Infocomm 's initiatives was launched on December 28, 2002. This marked the beginning of Reliance 's vision of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. Reliance Infocomm plans to extend its efforts beyond the traditional value chain to develop and deploy telecom solutions for India 's farmers, businesses, hospitals, government and public sector organizations. Until recently, Reliance was permitted to provide only “limited mobility” services through its basic services license. However, it has now acquired a unified access license for 18 circles that permits it to provide the full range of mobile services. It has rolled out its CDMA mobile network and enrolled

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