Btec Business Level 3 Unit 9 P4

About the email to essential to enable efficient communication with customers and internal staff. Email is clear to provide the information to the students. Also, email can additional some accessory such as docx, ppt. Other then sending and receiving messages and pictures, email serves so many other purposes. The main function of email transfers written word with the speed of a telephone. It's a great way for small or large businesses to participate or monitor progress on a project. You can inform many people of the same thing featuring pictures and reports much easier and quicker than via a face-to-face meeting.

Being the main method of communicating an opportunity to an audience, a side project was introduced for me to create a poster about my desire to offer nutrition education in October. The project got completed in and posted in December mainly due to a misunderstanding on my part that I am not able to make a project poster as I would in high school, work-life conflicts with time, and how long it would take to create a YMCA poster through the official marketing channels within YMCA with emails back and forth. Once the poster was up it really did not make much of a difference except attract positive feedback from other staff that the facility definitely could use the service for the members since they are at a loss of how to address

In this cash forecast I will analyse where the Steve’s business can improve on whether they are making a profit or not. Also I need to identify where they have regular inflow and outflows and irregular inflow and outflows. I will also comment on how the fresh business can maintain more regular numbers.

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

The company I have chosen to look at is Primark, the role in this company is a Retail Assistant.

2) What are the key components of a marketing plan? List and describe each component briefly.

P5 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.

Communications: Vans overall communication of the brand value is built on authenticity and an ‘Off the Wall’ brand. In order to promote the Vans Maxed shoe, they would not only sponsor top skateboarders and other extreme sports athletes. Vans would also sponsor famous athletes in various sports scenes, such as, Olympians and basketball players. They can create an emotional connection between the viewer and depicted person in an advert, such as, Oscar Prestorius in the Nike advert, as seen in Figure 2.

What is the product or service being sold? The product being sold is Adidas basketball shoes but is also portrayed as a brand outreach to get people to connect and become more aware of the Adidas brand. I believe that the general mood or feeling of the commercial is that of determination because the commercial’s underlying message is to be original and to silence the doubters. The soundtrack of the freestyle rapping creates a raw emotional appeal to the commercial, inducing originality and giving off a feeling of determination. The main actor is NBA star Damian Lillard, who is pretty well known in the basketball community. He is also the who is rapping throughout the commercial which gives some notoriety to the commercial because he is so well

Your summary should be completed last and should be no longer than a page focussing on why your business should undertake the marketing campaign and how it is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the body of this plan.

In order to stay on task, I would like to remind the creative team to remember the following: “Creative strategy for campaigns begin with marketing objectives. As always, you have to ask, “What do you want to accomplish?” The more specific the goals, the better your plan. When the objective is to introduce or reinforce a brand, start thinking campaigns.” (Altstiel, Tom and Grow, Jean, Advertising Creative, Page 183)

Identify an advertising opportunity for a client of your own choosing. Develop a Creative Brief to deliver a minimum of three executions as part of an integrated creative campaign. You will need to provide a Creative Strategy for the campaign and a Creative Rationale for each of the executions developed

Lori has several strong people in her department, but many of them are unfamiliar with this market and the potential of doing almost all of the marketing for a product over the Internet. Write a one-page job description that would help decide who would be a good candidate for managing this project.

Adidas is a company that has mastered the advertisement game. One can tell just by looking at how big Adidas has grown. In order to grow, companies have to advertise to bring in new customers. In a released ad, Adidas features a variety of techniques; they convince consumers through the use of Pharrell Williams, yellow words and the contrast of color, and by the way everything is laid out on the page.

Outlining the product awareness that is required for the use of your product or service.