Btec Business Level 3 Unit 9 P4

In this section of the report I will be analysing how business activities from each factor; political, legal and social, have impacted on two contrasting organisations. The two contrasting organisations I will be focusing on are Tesco's and Amazon.

Based on The Running Room’s current situation, Cisco considers a number of alternatives to her present marketing strategy. On one hand, she could continue to maintain a broad target market to appeal to both casual athletes--with more fashion-conscious products that aren’t necessarily running shoes--and serious runners, while attempting to tap into the growing market for women’s athletic shoes with expanded product lines for female athletes. This strategy would help her maintain her aging loyal customers, as she could offer athletic shoes that reflect the new exercise programs that they are becoming involved in instead of running. Conversely, she could narrow her target market to just serious runners, by investing in the high-end molded running shoes and the additional training and promotion that would be required to sell them. An analysis of The Running Room’s strengths and weaknesses can help her determine that the second strategy is the most worthwhile to pursue moving forward. As a former nationally-ranked runner herself, and with both a proven track record for catering to serious runners (who make up a majority of her sales) as well as the flexibility to switch product lines fairly easily, Cisco’s business strengths would support a shift to a more serious runner target market with relative

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

person who works there but other people who have the same addiction as charlotte. At the meetings charlotte can voice her concerns, tell someone if she’s struggling, it will not be uncommon for charlotte to be nervous when she attends her first meeting but once charlotte has settled in she will start to feel more comfortable in her new surroundings. Charlotte can also get help line numbers from the meetings so can speak to a professional is she feels she needs it. Narcotics anonymous is a anonymous programme and your anonymity will be held in the strictest confidence, nothing will be spoken to anyone about in your meetings or any thing else you chose discuss with a member of staff only unless you have given permission.

P5) Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.

We’re going to lower the taxes to 6 percent on all sales. by lowering taxes, we will be helping all of the people and most of all families financially

The company I have chosen to look at is Primark, the role in this company is a Retail Assistant.

On 03/01/2017 I, Deputy Daniel Pruitt was dispatched to 5618 Westwood Avenue for a fraud complaint. I spoke to George Hensley who stated his personal and credit card information was stolen.

Deficiency administration is an essential piece of system administration as it considers chairmen to recognize or repair any shortcomings or dangers in the system or on a PC. The objectives of issue administration are imperative to keep an association running, these objectives are

I have looked at the current market and have found a gap. The gap is a trainer that can allow a person to walk up to high speeds like 20 mph. This could be developed and be sold successfully as long as the marketing is correct.

In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling their clothes.

P5 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.

Clutch Shoe Incorporated is in a precarious precipice with regards to its competitive position in the athletic shoe marketplace. In order to overtake our competitors a goal oriented comprehensive ad campaign is needed. It is important to consider the long-term benefits to the company once we establish a loyal returning consumer demographic.

Roberts has segmented his customers into three categories: Beginner/Infrequent Runners, Intermediate/Regular Runners, and Advanced/Very Frequent Runners. Products that Runners’ Choice offers are of name-brand manufacturers and are of the highest quality and technology. The products offered are mostly geared towards the more dedicated and serious runners (Advanced/Very Frequent Runners).The store also offers a number of running accessories such as shirts, shorts, jackets, hats, gloves, watches, running tights and pants, water bottle belts, concentrated carbohydrate gels and bars, heart-rate monitors, sunglasses, books and magazines.

Answer questions 1,2 & 3 by the beginning of class November 26. Limit your writing to a maximum of 3 1/2 pages. The questions 1, 2 & 3 are to be individually turned in and a copy shared with your team. Since the presentation is a team assignment, you must prepare this assignment at 120% of each of you individual capabilities and efforts. Please prepare an introductory title slide with the team’s name, the individuals on the team, title of the presentation and the date. Please make a hard copy before the date of presentation to turn into your instructor. I suggest you read all the information on my website and in your Developing Effective Marketing and Communications & Plans.