Btec Level 3 Business 3.1 P1

1052 WordsOct 5, 20125 Pages
Task 1 (P1) Describe how marketing techniques are used to market products in two organisations. Coca-Cola; - Product Development - Branding Based in America, Coca-Cola have been selling beverages for 125 years and to this day they now have more than 500 brands and 3,500 beverage products and sell 1.7 billion servings per day in over 200 countries. In 2010 they turned over $35,119 million. Its slogan is ‘Enjoy!’ Product Development as a marketing technique is where a business develops a new product to sell to existing customers. Such as, if a customer buys a Playstation game and then buys the expansion pack that offers more…show more content…
The club motto is ‘Prepared’ which is printed under the lion on the badge. The assets of the club is worth around £250 million, although Randy Lerner paid £63 million for the club. Relationship marketing as a marketing technique is where a business focuses on the long term value of customers. Tesco club cards are used to gain loyalty from their customers as the company gives them something back. This persuades people to continue to shop at Tesco rather than any other supermarket. This loyalty offer helps the company keep a customer for life. Business Studies BTEC Book Level 3 – (Bevan, Coupland-Smith, Dransfield, Goymer, Richards) 2010 Aston Villa uses relationship marketing by having their own credit card with reward points, for example if you transfer at least £200 in the first 90 days then you receives a free away shirt. Also as a football club, most fans are fans for life, so there are season tickets and a range of fashion items, from children’s to teens to adult clothing and merchandise. The wide range of children’s toys and clothing help gain more fans for life, most children support what their parent’s support, so by marketing children’s products they have more future customers.,,10265,00.html Aston Villa use product development as a marketing technique by introducing new products and ideas to sell to existing
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