Budget For Marketing As An Advertising Director

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

We put $500,000 towards television advertising, and $700,000 towards magazine advertising. We assumed that newspaper advertising was unnecessary and less effective opposed to television and magazine advertising. Next, we decreased public relations expenditure from $500,000 to $320,000. Like advertising, we put more money towards magazines and television than newspaper. In television, we spent $125,000 and $195,000 in magazines. By following the scenario information, our company believed it was best to spend our money according to the suggestions and preferences that were stated in order to meet market demand.

3. Explain two methods that can be used in order to identify realistic estimations when developing a budget. [2.2]

3. Explain two methods that can be used in order to identify realistic estimations when developing a budget. [2.2]

Staying on budget is one of the key factors that will play a significant role in ensuring the success and the completion of the project in a timely manner. In addition, budgeting will allow this project to develop a spending plan which will ensure that we do not exceed the $3,000 dollars allotted for the project. Furthermore, by having a budget plan in place, we are on the path to setting and meeting our financial goals.

By creating a budget this facility will be better prepared in knowing how much money they spend and

1. Do you have you a date you need the detailed breakdown and budget done by?

As at March 31, 2011, your total net worth/equity is estimated at $22,090. In reviewing the details of your assets and liabilities, with all other personal assets fully leveraged, this net worth is comprised primarily of the value of your household contents. While these household items are valued at a replacement cost of $25,000 on the family balance sheet, these items could not be sold for this amount to

“The Golden Arches Logo” and “McDonald’s” are the trademarks which are considered to be of great value to the company. The logo is well known globally and represents strong brand image. While making capital allocation decisions, company prioritize the spending on enriching customer’s experience through which it can achieve sustainable long-term growth in sales and market share. Company aims for markets which have strong returns and help company to succeed in achieving long-term growth.

budget for production costs and expenses, and for changing the curent portion packs. There are two

Purpose of Meeting: To make capital budgeting decision with respect to the introduction and production of a new product, a liquid detergent called Blast. Need to consider what types and which cash flows should be included in capital budgeting analysis.

1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients.

For instance, the concept of cost estimation which assists in estimating future expenditure as the expenditure depends on the cost of the respective activities can be applied in the setting of a budget which is simply an estimate and schedule of all costs required to be assigned to an activity. One can make an estimation of the resources required for an activity by applying the cost estimation techniques. Since there are limiting factors to each activity such as scarcity of resources for activities, the concept of constraints can be applied together with the concept of cost volume profit analysis to ensure that maximum benefits are driven from the scarce resources and the number of activities that are available. This facilitates the allocation of resources that most equitable and profitable. The theory of constraints is also applicable in the process of setting up budgets. In setting up budget one considers the amount of resources that are available and cannot therefore set a budget plan that exceeds the amount of resources that are available. This implies that the budget is constrained by the amount of

Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating Subway sandwiches three times daily, Billy as the fitness guru known for the Tae Bo videos and Michael, superstar Olympian who loves the meatball and

The proposed media budget is HKD 1 million for the 12 month media plan, and we spend approximately 65% on TV advertising, 25% on print advertising and 10% on the internet.