Budweiser Clydesdale's Commercial Analysis

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are

Boston Beer Company Mission statement is to “seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker”

With the NFL season kicking off this past weekend several business-to-business agencies are paring with other companies to promote their products in a cleaver and sports related way. One agency that has already started their campaign is the #MyTeamCan where 28 of the 32 NFL teams has customized Bud Light cans with their team logos and a tag line specific to their teams and their history. Because of this recent and relevant marketing campaign and agency that I am accustomed to I wanted to look more inside the company.

The Super Bowl is one of America's favorite times of they year. Who doesn't want to watch the best two teams in the NFL verse each other to see who's champion? That's great and all but what is really special about the Super Bowl? The Super Bowl commercials is what I think pulls it off. A Super Bowl commercial is when major companies spend a lot of money for funny commercials that everyone will remember.There were a few good ones this year but by far, my favorite was the hotline bling commercial.

The Superbowl is the perfect time for businesses to advertise their product. There are over 100 million people who watch the Superbowl yearly which means most of those 100 million will watch their commercial. Because of all the businesses out there along with movie producers that want their movie to be put in the big event, it is quite hard to get a commercial on the Superbowl. It costs businesses quite a bit of money to do so and that is why it's almost a war between companies. Superbowl commercials have become a tradition of the Superbowl every year because fans like watching the commercials, and the businesses like getting money out of them.

A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

The Superbowl Commercial I thought was good was the one with Antman and the Hulk. In this commercial Antman had a mini coke and the Hulk was chasing Antman for it. They both stopped on a buildings roof and the Hulk told Antman that he wanted it. Antman gave the mini coke to the Hulk and he could not get it open because his fingers were to big. Antman jumped onto the coke and opened it for him.

At the end of the commercial, Budweiser makes a statement that gives appeal to logic that shows what friendship looks like. The commercial finishes with a scene of a puppy and horse playing together, and then it

So, was the commercial really that effective? Another thing to consider is the age range that Budweiser sells to which is probable 25-50. But, the people who liked the Budweiser commercial the best were not even legally allowed to drink beer yet. They were middle school students and below so, the target age range was not hit. Most of the people I interviewed though did remember that it was the Budweiser commercial and they did not just say the “cute puppy commercial.”

Despite its exclusive rights, Anheuser-Busch consistently ranks as the top buyer of Super Bowl commercials; in 2014, Anheuser-Busch spent a reported $28 million to promote its Bud Light and Budweiser brands (Killoran).

The Skittles and Mr. Clean commercials where the best Super Bowl LI commercials. They were the best because they were funny and really got the watcher's attention. They were persuasive by for Skittles showing how good they are and for Mr. Clean showing how good their products work. Showing how good something is or how well it works is a big part of advertising and selling products. These commercials really are the type that makes you want to rewind them and watch them again. That is why the Skittles and Mr.Clean commercials were the funniest ones.

The Budweiser Clydesdales Horses first made their commercial debut over 30 years ago. Today, they still have the most anticipated Superbowl commercials. Many people do not realize how much training and preparation goes into preparing the horses for the competition. There was recently a video released that shows Robin Wiltshire, who is a horse trainer, preparing the horses for the competition.

The Boston Beer Company is currently the largest craft beer company in the United States, however, the craft beer industry is growing in an otherwise shrinking market increasing the amount of serious competition that The Boston Beer Company is facing.

rule that specifies the appropriate consumer behavior in a given situation within a specific norm. I was home this weekend for Easter and I was out shopping for Easter eggs, peeps the marshmallows, and other candy for a Easter egg hunt that I was going to have with my niece and nephew. While I was at Walgreens I noticed all of the Easter displays of candy and eggs. The concept of cultural norm reminded why I was shopping for these items. I needed to buy the candy to act out a situation that is commonly expected in society, and that being celebrating Easter Sunday while Easter egg hunting. The norm in American society is celebrate Easter while enjoying time with family and friends as well as going on Easter egg hunts with children. Cultural