Budweiser Commercial Analysis

The relevance of demand and supply in economics cannot be overstated given that the two are considered some of economics' most fundamental concepts. In this text, I explain both the demand and supply for Anheuser-Busch's products. Further, I identify some of the substitute and/or complementary goods for Anheuser-Busch's products.

The author chooses t0 write the report about Anheuser-Busch’s Bud Light because it is the best-selling beer in the world. In this report the author has outlined in detail the current status by using the SWOT and PESTLE analysis of the company Anheuser-Busch

They provide their consumers with programs that promote alcohol responsibility, “Anheuser-Busch Pledges $3 Million to Support NCAA Alcohol Education Grant Program” (NCAA, 2014). Some of their campaigns are “Good Sport”, this takes place in stadiums where people are asked to be a designated driver and be a “good sport”. Other campaigns are “Bud Light party code”, codes to help with responsible drinking and “TIPS” which stands for Training for intervention procedures (Beer Institute, n.d.). This helps servers and bartenders prevent the abuse and illegal use of alcohol drinking, as well as hailing a cab for drunken people. They also approach social responsibility by recycling, conserving water and conserving energy, “Clean Texas recognized the brewery as a bronze-level member[…]for achieving significant environmental results to ‘protect air, water and land resources in Texas.’”(Reliable Plant, n.d). By using these alternative uses, they are decreasing the greenhouse

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

Using clever and borderline juvenile material Bud Light has seen much success in their targeted consumers in American males of the ages 18-49. With great success we believe Bud Light has the potential to increase its reach and share by advancing marketing opportunities to females and exploiting their other product lines. In doing so Bud Light must take a different approach from its perceived masculinity to an all-around and more suitable approach to our female audience.

The company wants people to know that your “Best Buds” or your best friends, will always be there for you in times of trouble, or, perhaps, when a wolf is trying to kill you. Using animals is a very strategic way to appeal to almost everyone. Using baby animals, like the puppy, is even better. Budweiser doesn’t mention beer once during this whole advertisement which actually assists the effectiveness instead of hurting it. If they would’ve shown the owner drinking beer while his puppy was gone it would’ve unintentionally associated alcohol with sadness. Even if people DO drink alcohol or even Budweiser when they are in emotional distress, showing it during this commercial could’ve quite possibly had a very negative impact with the audience, maybe even affecting them subconsciously. Instead, Budweiser creates an innocent story about a puppy with absolutely nothing to do with beer. Perhaps this may cause the audience to associate this particular alcohol with innocence or harmlessness.

In basic terms, Anheuser-Busch can be regarded a market leader in its industry. This is more so the case taking into consideration the company's market share as well as market capitalization. This text analyzes Anheuser-Busch's marketing strategy and type of competition.

Budweiser Beer’s famous TV advertisement, “Friends Are Waiting,” was one of the most popular ads to air during Super Bowl 2014. The advertisement has helped encourage people to drink responsibly by taking into consideration friends and family members that could be affected should they choose to drive drunk. Budweiser has pulled on the heartstrings of many through the bond of love and friendship between a man and his dog. The company uses strong emotions to lure in its viewers but, it ultimately lacks in effective credibility and facts.

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

Capital Structure. Boston Beer Company is financed almost entirely by shareholder’s equity. The company only had one note payable which was set in June 2012. The note payable is a grant to improve road traffic of the company’s Pennsylvania Brewery. As of December 27, 2014, the total debt, including notes payable, current portion of long-term debt, and long-term debt, was $583,000. According to the company’s balance sheet, as of the end of fiscal year 2014, there were 13,069,730 shares of outstanding common stock, and the price of the stock was $295.74. Thus, the market value of shareholder’s equity was $3,865,241,950 (Boston Beer Co. Inc. and YCharts). The capital structure of Boston Beer is 0.015% debt and 99.985% equity.

Boston Beer Company Mission statement is to “seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker”

The Marketing of Budweiser Beer Although I am no longer a beer drinker, I have chosen to report on the marketing of Budweiser beer, brewed and distributed by the Anheuser-Busch Corporation, with home offices in St. Louis, Missouri. It is my interest in their marketing strategy, especially television ads, that led me to report on this particular product. I will start by looking at the company 's major screening criteria for it 's name of product and marketing possibilities. Founded in 1860, in St. Louis, Adolphus Busch purchased controlling interest in a local brewery. His goal was to create a "national beer"�, one that would be acceptable to all Americans. No one is certain where the name Budweiser came from, but it was introduced to the

2) I think that this advert could cause the viewer to change their values and beliefs. The advert could cause the viewer to view alcohol as being a dangerous substance and to consider the consequences of drinking too much alcohol or binge drinking. The advert encourages the viewer to practice responsible drinking, and it does this by showing some of the negative effects which alcohol can have on you.

In the United States, people engage in the consumption of alcohol as a means to have a great time, to hang out with friends, or to enjoy as a refreshment at a party. In contrast to other countries like France, where they drink it along with their meals. The commercial for Michelob Ultra reflects how people enjoy a beer after working out and they use it as a reward for their hard work. At 0:44, shows all the people that finished working out, hanging out, enjoying themselves, drinking a Michelob Ultra. The commercial even shows that the beer has low calories and carbs. at 0:48 which is something that people who work out watch out for in their diet.

Unfamiliar cultures/language: Although both Heineken and Carlsberg are considered foreign multinational companies, there are still differences in corporate governance and culture between the two firms, which might create barriers for a successful partnership. Moreover, the difference in culture between the two local JV company (Alliance Brewery Company and Golden Star Group) will make the alliance more complicated. The difference in language used for these 4 parties (English or Dutch for Heineken, Danish/English for Carlsberg, and Burmese for Alliance Brewery Company and Golden Star Group) will create additional trust barrier during the negotiation process.