Budweiser Rhetorical Analysis

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

A life of adventure and spontaneity— This is what the Bud Light “Up For Whatever” commercials imply come along with drinking their beer, no matter who you are as well as how context affects their intended purpose. They appeal to the audience by depicting “real people” that would resemble or represent the target audience right at the center of the chaos that ensues. In addition they begin in a normal scene and present it as “actual footage” suggesting that this scenario actually could happen to you.

This commercial tells us a remarkable story of love/bond between Labrador retriever puppy and a Clydesdale horse. First there were the majestic beautiful horses on a horse ranch, and then there was this adorable playful Labrador retriever puppy on a puppy adoption center, who daily escaped and made his way to the horse ranch to play and be friends with his favorite famous Budweiser Clydesdale horse. The horse trainer/caretaker religious picks up the puppy and hands him or

A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back

The rhetorical appeals are included in the BudLight ad to persuade the audience to drink BudLight. This BudLight

Introducing his letter, Ira Herbert merely states that as a representative of the Coca-Cola company he feels entitled to express that the use of their slogan by another product does not make them content. Therefore, Herbert suggests the other party to take down the slogan. For instance, Herbert specifically implies that it is okay to ask the advertising team of Diary of a Harlem Schoolteacher to take down their slogan because they have “made use of ‘It’s the Real Thing’ long prior” (lines 5-6). From this, readers can feel Herbert giving off a stern atmosphere from the commencement of the letter. As a result, Herbert’s introduction is not argumentative nor convincing but direct. Whereas, Seaver attempts to apply an understanding tone at the

People are naturally attracted to people and friendships. If someone is alone or unaccompanied by another person, then they feel awkward and out of place. It is how people are meant to feel. It is an instinct. Yet, when people do have great friends and people in their lives they don’t realize what they have until it is gone. People need to treasure and embrace friendships before it is too late. Budweiser perfectly creates this feeling in a one minute commercial. Although Budweiser is a beer company, I argue that the advertisement effectively convinces the audience to cherish friendships through the use of logos, ethos, and pathos.

In Budweiser’s Lost Dog commercial, the video showed great emotional appeal, with the use of a puppy, therefore making people feel sorrow, sadness, happiness and relief throughout the video. Even though it was a beer commercial, there was not much advertisement for beer just the puppy getting back home. The message of the video was clearly that friends will always have your back through it all even if it means fighting for you. Which showed the loyalty of the relationship with the puppy and the horses. Unfortunately the credibility with horses bursting out

Budweiser creates numerous commercials every year to advertise to the public. Many of their well-known and most effective commercials have been aired during the Super Bowl. This is the one time a year ordeal where they can advertise to millions of people at a single instant. In 2013, Budweiser presented “Clydesdale Brotherhood,” which was geared to the emotional and tender side of the audience watching. With this heartfelt ad, Budweiser imparts the viewers attention to the content they are trying to transmit to the consumers ( ). Budweiser uses various rhetorical strategies and other techniques to bring people closer to the beer company like never before.

I have seen many commercials that use one or more of the rhetorical strategies, logos, ethos, and pathos. The American Society for the Prevention of Cruelty to Animals (ASPCA) uses Sarah Mclachlan song “Angel” to make their audience feel sympathy, sadness, and emotional. ASPCA using this specific song for this commercial makes the audience feel sympathy towards abused animals living in shelters and to get them to donate money to save animals. The song “Angel” uses a very soft and sad tone and vocabulary to make the audience feel upset and touched. In Mclachlan lyrics she says, “in the arms of the angel, fly away from here, from this

Coming up with advertising ideas is not as easy as it might sound. Sometimes two or more companies might come up with the same slogan causing a conflict between them. That’s the case between the Coca-Cola Company and the Grove Press Incorporation. Both used the slogan “It’s the Real Thing” to describe their products and the Coca-Cola company was not in agreement with that. A company executive from the incorporation and a worker from the company, Ira Herbert, addressed this issue through a letter. Mr. Herbert, used a demanding tone, repetition, and pathos in order to get the Grove Press incorporation to stop using the slogan. On the other hand, Mr. Seaver, the person from the incorporation is the most persuasive due to the use of a serious direct tone, anecdotes, and sarcasm in order to explain to the Coca-Cola company that they have the right to use the slogan.

As a company that sales beer to adult consumers one would expect parties and young adults to appear in their commercial. However, Budweiser took another approach a couple of years ago by including animals as the main focus point. During the super bowl in 2015 Budweiser provided a sequel from “Puppy Love” called “Lost Dog”. The first commercial already had 14 million views and was extremely popular with viewers. This commercial is meant for everyone that’s able to drink and the slogan at the end say “#bestbud”.

Throughout society, advertisements have been known to be found everywhere. They encourage people to purchase products by showing symbols that represent a certain type of quality and so forth. There is such a variety of ads today, but print advertisements have been very potent, since the print, color, text, and photography found in them lure attention and intensify the visual presentation of that particular product. In this case, two advertisements created by Budweiser in 1962 have exhibited men with beer having a good time with themselves. However, there is more than just laughter in the two that make these two ads look and feel effective enough to buy because of the many differences, but also similarities, to put into greater depth of American

The advertiser uses logos by implying terms such as “bullies, cowards, chaining and abuse”. As I was analyzing this ad I acknowledge all the details I could find. The advertiser not only includes a dog in the ad, he or she also included a man and he’s holding the dog very gently, although he looks like a big tough guy with tattoos all over his arms. The first think that also popped in my head people could get from this ad since they use a bad and tough looking guy was that if big, bad, and tough guys can be good to animals why can’t normal looking people can. On the top of the ad there’s a line that says “only cowards abuse animals” the word coward is capitalized.

The time period of this commercial was set in the mid 1800’s; when Adolphus Busch was a German immigrant who came to America in the mid 1800’s. Adolphus came to America to sell his kind of beer. The culture in the Budweiser Commercial was to show how Americans did not want to give their jobs to the new immigrants. The audience for this commercial was mainly targeted to blue collar workers or people who were working class in factories. The purpose of the commercial was to not give up on the American dream. Mr. Busch wants to sell beer in the Budweiser commercial demonstrates its mainly targeting men.