Budweiser Self Driving Strategy

Satisfactory Essays
This truck just drove itself across the state of Colorado to deliver beer. Two thousand cases of Budweiser, to be specific. The trip was a joint mission between Anheuser-Busch and the Uber-owned company Otto. The 50,000 cans of beer are actually the first commercial delivery ever made by a self-driving truck. "The incredible success of this pilot shipment is an example of what is possible when you deploy self-driving technology," Lior Ron, the co-founder of Otto, said. That's not to say there wasn't someone on board for the 120-mile trip. A driver was on hand to help get the truck on and off the interstate. Anheuser-Busch says it could save as much as $50 million each year in the U.S. using self-driving vehicles for distribution. Personal
Get Access