Budweiser Visual Analysis

The appeal logos, is probably the rhetorical strategy that lacks the most in this commercial. There are only a couple instances in the commercial that I believe Budweiser was trying to use logos to persuade the audience. Throughout the advertisement the producers of the commercial try to create an image of friendship between the horse, dog, and the man (the owner). They also portray the qualities of trustworthiness and pride through the golden retriever. By portraying these qualities through the dog, they furthermore reflect those qualities in the company, Budweiser. Since they used a dog as their spokesperson, they had to get the audience to appeal to the puppy in order to understand the message presented by the company. When the commercial

In 2017, everybody loves Dogs and Bud Light has used their old character to grab the attention of more than just one audience group. Plus, the commercial airing during the Super Bowl is kairos because of the popularity and the amount of people watching. This commercial does use one of the 15 basic emotional appeals. “Ghost Spuds” used the “Need for Affiliation” because of them telling the audience that the man is missing a great time and could possibly lose his friends because of him deciding to stay home and not go out to drink Bud Light.

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

is also a great example of pathos. Having a happy song in the background brings more to the commercial as a hard core rock song would change the entire mood of the commercial. The ethos in the commercial is the happy family dressed up in all the bottles. Heinz was smart when it came to choosing who would be wearing the costumes. If they would’ve chosen bearded old guys it would have changed the outlook of the commercial, but thankfully they used a happy family which is their main target audience. Logos, meaning logic, is having the dogs running in the field in the mountains.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Budweiser’s Commercial “Puppy Love” Budweiser’s commercial “Puppy Love” aired during the 2014 Super Bowl had such a powerful attraction to the audience that were watching. I look at the type of advertising strategy’s Budweiser used to grab the attention of many viewers. With all the attention, this commercial was getting that it become one of the most viewed ad during the 2014 Super Bowl.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The persuasion industries are researching and refining methods to reinforce an emotional attachment between Americans and the brands they buy (Roberts, "The Magic Connection"). The heart-touching Budweiser USA commercial, "Puppy Love," aired during the halftime performance of Super Bowl XVIII. Budweiser obviously attempts to establish this emotional connection with the viewers, and is very successful in doing so. The reinforcement of the emotional branding connects the viewers to the brand; companies are refining this method to increase product sales.

The Budweiser commercial, “Born the Hard Way”, which I will refer to as “the text”, begins with a medium shot of the protagonist, Adolphus Busch in a bar. A person nearly off the right side of the frame comments (in an accent) that the protagonist doesn’t look like he’s “from around here”. The commercial then uses flashback to show the journey the protagonist has taken to get to the, as yet unspecified

An example would be in 2013, they told the story of the bond between the horse and its trainer. The next year, they added a puppy. Budweiser’s “Lost Dog” relies heavily on connections for conveying its message and appeals strongly to the emotions whether it be the music, the idea of a lost puppy, or in through the powerful friendships. Throughout the entirety of the commercial, Budweiser does not seem to go out of their way to advertise for their beer.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.

In Budweiser’s advertisement, “Friends are Waiting,” they try to send a message to all the drinkers out there in the world. The commercial aims its focus on people that are over 21, but it can also effect people who will be 21 in the future. It gets the watcher to think about his or her decision-making skills. It makes them think that Budweiser is a company that cares about its customers and that it’s different from those other companies who just want them to purchase their product. Budweiser uses ethos to prove to the customer that they are a reliable brewery. Pathos is strongly represented in this commercial because it sends the viewer on an emotional ride. It makes you go from feeling all warm and happy, to feeling depressed and

Two pictures sit side by side. In the first picture, a balding, gray haired man stands alone at the beach. He wears an outdated blue knit sweater and blue jeans. Weeds and dying grass grow at his feet. He shoves his hands in his pockets and looks down to the side. Gray storm clouds loom over murky water, which looks cold and uninviting. Next to this picture, sits the exact same picture; however, one thing changes. This time, a dog sits next to him. Handsome and shiny, the brown dog stares adoringly at his owner. Above the man sits the words, “A dog makes your life happier. Adopt.” Pedigree, a dog food company, created this advertisement to bring awareness to the dogs that need adoption. Instead of creating an advertisement with bright colors and idealized settings, they approached this advertisement from the angle of the fears humans have. This Pedigree advertisement tries to convince people to adopt a dog by

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated