Buffalo Wild Wings: A Strategic Analysis Essay

Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must

After its mission statement, the company enumerates its values in support of the mission statement. The values are the following:

My chosen businesses are KFC and NHS. These are the businesses I will be discussing the purpose and ownership. I will also mention the internal and external stakeholders of these two businesses.

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

In basic terms, Anheuser-Busch can be regarded a market leader in its industry. This is more so the case taking into consideration the company's market share as well as market capitalization. This text analyzes Anheuser-Busch's marketing strategy and type of competition.

How may I serve you? This is the greeting everyone gets when they dine at a Chick-fil-A restaurant. The company's relentless pursuit to build relationships with its customers goes beyond chicken sales. As a leader or manager, scanning your organizations external environment for opportunities and threats will assist in keeping employees motivated and the customers loyal during turbulent times. This paper will evaluate the external environment of Chick-fil-A, determining the extent to which opportunities exceed threats, or threats exceed opportunities.

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

My audience are two sets of groups. The first set of audience is the people whom look for more than a great deal on wings, they look at the quality of the wings. These people know the importance of getting served the best type of wings and nothing, but the best. The second audience contains of sports fans, since both restaurants consist of showing different types of sports events. This particular group looks for more than food quality, these people look at the atmosphere setting. Both sets of groups are consider my audience. They're both drawn to these restaurants for one reason or another, both audiences desire to create good memories.

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular

Multinational companies opt to franchise as a way of expansion strategy (Siebert, n.d.). Chick-fil-A is dominant only in the US market. The firm has only ventured into the Canadian market in the airport of Calgary. Many United States Corporations have engaged in franchising in the United States as a form of the expansion strategy. Laws concerning franchising are neither strict in Canada. Our form of non-equity mode will be franchising, therefore our form of entry will be a small-scale entry. This will allow our company to get exposure in key locations and learn from Canadian consumers. The benefit to franchising at first is that it is less costly and less risky for the franchisor.

Finding ways to expand business. Hire managers, assistants to help. Majority of the sales were made in North America.

Approximately fifty-three years ago on March 4, 1964 Teressa Bellissimo, the owner of The Anchor Bar, created the very first batch of chicken wings out of necessity. Teressa Bellissimo basically had to put together the recipe after wrongfully receiving a shipment of wings instead of chicken. By this time, the wings of the chicken were one of the least desired parts of the chicken. Today, the bar that still claims to be the home of the original Buffalo wing, and its modern-day menu offers up a purportedly authentic story from the son of the original owners, claiming that his mom made the wings as a one-off late-night snack for him and his friends (Thompson). Since chicken wings were once considered a scrap meat and were really cheap she typically used them in her soups at the bar. On this particular night she was trying to get rid of her extra chicken wings because she was not going to be able to make enough soup to use them all up. Therefore, she decided to deep-fry the extra wings that she was not going to use in the soup. Once they were cooked to a crispy golden brown she tossed them in some hot sauce and served them to the late night customers that were present. That night she served the wings with a couple celery sticks and a small cup of blue cheese. This traditional side choice compliments the buffalo wings so well and it stuck. Today this is something that is still carried on by all restaurants that serve chicken wings. As pointed out previously, chicken wings can come in different styles such as traditional naked, traditional breaded, and boneless. Yet, The Anchor Bar is known for creating the naked boneless wing, which has no breading on the outside of the meet. This is one of the main differences between The Anchor Bar’s wings and the wings from John Young’s Wing ‘n Things

Vision Statement: We want to create value for our customers so as to enable them achieve their vision.

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's