Bugs Bunny Commercial Analysis

Advertisements go through a long process before being filmed. Many factors are thought of when creating an advertisement that stands out and appeals to the audience. They bring in factors like ethos, pathos, and logos to attract the audience and make the commercial interesting. Specifically, The Teddy Bear Duracell commercial leans more towards pathos and incorporates ethos and logos to back up their claims. They created their advertisement in order for their audience to feel emotionally connected while watching it.

Emotional Appeal was used in the commercial too. The 3 dogs were cute and funny in the way they tried to get the doritos. The music is also entertaining

After reviewing a few videos based on United States Army propaganda while on a popular media site it was quite eerie, since I am currently enlisted within the ranks. The Army is also something that you normally see in various forms such as billboards, television, and of course the actual soldiers. I would like to examine the whole concept of what the videos represent and how it grasps the attention of the viewer, audience, or consumer. If a person is somewhat or completely against the military, after viewing the commercials the viewer might have second thoughts. Overall the videos organize the three rhetorical techniques in a unique matter to where it catches a person’s attention. I can easily say that in the area of Ethos, the videos do exceptionally well, and of course to the Army is very well known for many of its characteristics both in the homeland and overseas and of course the United States Army was established more than two hundred years ago in the year of 1775 a year before the Declaration of Independence! As for Pathos, it moves the viewer with its various scenes as it can be inspirational, motivational, intriguing, etc., hence why it could possibly change the view point of the person from bad to good, but ultimately it is up to the person watching. In the technique of Logos, it appears as a relation to the viewer and how the viewer could benefit from the military in many ways just by wearing a single uniform, or if you are person

In ad A, the scene opens with dramatic music, fast camera shots and a tense narrative, all of which create a stressful mood. This tense beginning leads up to a shot of doctors huddled around an operating table, which soon emits a buzz. As soon as the camera pans down on the table to reveal the man from the Operation game, a voiceover introduces Geico. Because the patient is a game character, the mood of the scene immediately becomes much more lighthearted. Furthermore, the dramatic music and fast camera shots stop as soon as the voiceover introduces Geico. Because both the change in mood and the introduction of Geico occur almost simultaneously, Geico creates an association between the two instances. Along with ad A, ad B uses cinematography to create a harsh contrast between the tense atmosphere before the mention of Geico, and the relaxed one after the voiceover introduces the company. At the start of ad B, two armed guards and another man briskly walk down a dimly lit hall into a room where a prisoner and several other men reside. The dark lighting, realistic guard costumes and the intimidating sounds of armor clanking all contribute to the eerie and tense mood of the initial scene. In contrast, after the guards leave and the Ping-Pong table flips back dowm, the only sounds become those of men cheering. This drastic change in mood from an intimidating atmosphere to a festive and inviting one occurs at the same time as the voiceover advertising Geico, thus illustrating how the ad uses cinematography to create an association between Geico and pleasant environments. Similarly, ad C employs the same techniques in order to emphasize the fact that Geico relieves stress in tense situations. In this particular ad, the initial scene involves beeping alarms, flashing lights, sparking machines and a factory in disarray. With frazzled men and women panicking and

Ethos can allow the viewers to see the credibility or reliability of the commercial. In this commercial, the use of the golden retriever dog works as a way to build credibility. The dog works as a way to build credibility because it symbolizes a man’s best friend. Although there is no spoken language in this commercial, the dog is used as the spokesperson to make the audience feel inclined to trust and believe what is being presented to them. Most people know that dogs are quite loyal and protect their owners, so having the dog in this commercial inclines people to believe that what is being show to them is possible. Having the dog as the main character in this commercial establishes common ground with the audience. Everyone that watches this commercial will have different perspectives, but Budweiser uses this dog to find a common point that attracts the

By displaying the innocence of the boy, it might help families who watch the commercial relate to their own children. Secondly, we see the mother in the commercial who appears slightly irritated with her son since he’s been trying all day. This character choice might help other parents relate to a situation where they’ve gotten annoyed when their child gets too involved with pretending to do something. Finally, we see the father at the end of the commercial who wants to assist his son when pretending to be Darth Vader. By showing a father who helps his son believe he was successful with using the force, it demonstrates a loving and caring relationship. This might make fathers who watch the commercial want to go out and buy the car to be that loving and caring dad.

The 1964 Lyndon B. Johnson’s Daisy Girl Ad sparked much excitement and emotion that still haunts us today. This ad was aired publically to the United States following the Cuban Missile Crises and during a time of political chaos from the upcoming 1964 Presidential Election. The advertisement itself was projected by Lyndon B. Johnson and his party at not only the voters of the United States, but also to Lyndon’s GOP opponent Barry Goldwater and his staff. I chose this ad because I remember watching it in the 8th grade and was intensely shocked when the three-year-old girl blew up in a cloud of atomic smoke. My emotions were on a draw string as I immediately was tugged from a happy state of emotion to a terrified one. This commercial by Lyndon and his staff conveyed one main purpose, and that was to entice the American voters to vote for him in the upcoming 1964 Election by using visual aspects, such as the young girl and nuclear bomb, and by incorporating the rhetorical appeal of pathos.

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

The 1971 Mel Stewart film, “Willy Wonka and the Chocolate Factory”, is about a little boy named Charlie Bucket, who is very poor and wants to do something to help his family. The movie starts by showing that there is a contest going on for people to win a special tour through the factory of Wonka Chocolate Company and a lifetime supply of chocolate. There are only five special golden tickets hidden inside products from the Wonka Company. When the five people have found the tickets, there is a big gathering on the day of the tour with big crowds of people and news people too to see Mr wonka come out from his factory to greet the winners. When the children and their parents are inside the factory the children sign a thing saying they will not steal or take information or do bad things and they all go on their way for the tour. Right away, it all seems very strange with coat hooks that move and weird size doors and rooms. Inside of the factory is very much a different world. The workers are small orange men who sing songs telling about the behaviors people should not have.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

During both of the World Wars, the United States was short on money and supplies for the soldiers overseas, so they made posters to gain support from the people still at home. The posters showcased government bonds that Americans could buy that were essentially loans to the United States government. In order to get people to spend the small amounts of money they had, the posters used emotions and tone to persuade the American citizens to buy the bonds. The term used for the emotional looking pictures to showcase the author’s message is pathos. Many of the posters used during the wars used pathos to get their message across.

“Ads implied that if you bought a war bond your sacrifice was on par with that of the man in the front lines.” (74) The US government and industry played on Americans’ sense of patriotism in order to get them to support the war or buy their products. However, “Advertising had inherent problems as an educational tool. It is by nature emotional, rather than intellectual; it sells feelings rather than ideas.” (73) Government propaganda and business advertising were not the only factors in forming the inaccurate myth of the Second World War. Hollywood made films where “people get blown up with their clothes and fall gracefully to the ground” (100). Through the realism of motion pictures, such as 1998’s ‘Saving Private Ryan’ and 2001’s ‘Pearl Harbor’, Americans were falsely led to believe in a glorified war.

His appeals to common sense, the thrifty consumer and internet shopper are echoed across the advertisement, and the preverbal “icing on the cake” was a cynically patriotic ploy that mocked monopoly figures such as Cornelius Vanderbilt, all the while sarcastically promoting America’s affliction with creating new jobs:

“Animation offers a medium of storytelling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world,” said Walt Disney of his beloved cartoons. While it is true that cartoons are an interesting medium of visual entertainment, their unique ability to convey information to people, adults and children alike, make the animated film medium one of the most far reaching means of propaganda. Today it is impossible to imagine American animated cinema without Disney and its cartoons. The American captivation with Disney has not changed much in the seventy years since World War II. In the early 1940s, two thirds of Americans went to the movies every week and these moviegoers were enamored

In recent advertisements, Chipotle emulates the Ronald McDonald Campaign, by the appearance of the characters and scenery as something from a children’s book. This sentimental appeal seeks to connect the audience to their childhood, recalling a time in which all was right with the world. Specifically in Chipotle’s “Scarecrow” advertisement, Chipotle associates a children’s character with their product.