Build The Future Cause: Marketing Campaign

Nike may be typically known for focusing a lot of gear solely on athletes; yet, it is not just for them. Nike’s objective

Reebok and the NFL both were facing a decline and they both needed to enhance their brands, which the NFL has a negative brand impact because of poor product quality and negative brand experience perceptions and Reebok had to cut their endorsement contracts with key NFL players to budget out their sports marketing with the size of their current business. Reebok also wanted to create a new licensed apparel business and the NFL wanted to resurrect a business in decline due to competition among the licensees. The key goals for the NFL were to expand in the fan market of youth and women, improve their brand, and capitalize on the fitness and performance dimensions of the brand by entering the fitness equipment market (Hecox, 2016, p. 26). Reebok’s

As for advertising it had become The Base became very popular through word of mouth. So many colleges and universities are involved that is how the word spreads. The Base has been in newspapers, magazines and online spreads. The logo itself speaks for is the brand When you see the when you see the logo and once you know that baseball is the main focus as the sport within the organization you’d understand the logo and slogans which gave them the recognition they have today. Some students that attend Fisher College now and previously were a part of the base family. I know this because the base also sells merchandise and apparel such as hoodies, sweatshirts, t-shirts and baseball caps. The Base has Brand equity because they have achieved a strong image in the consumers mind also the anything sold at The Base the proceeds are for donations towards the company and furthering the kid’s

The Cal Ripken, Sr. Foundation’s goal is to provide educational and sports-themed afterschool programming to at-risk youth across the country. Kids residing in underserved communities face unique challenges, but with effective programming and mentoring can develop into healthy, self-sufficient adults. The Foundation teaches youth the life skills necessary to make smart choices for their futures by creating safe, engaging environments during afterschool hours for

Of the millions of children who wear the Little League uniform patch, very few actually enter into Little League competition, one of our nine World Series tournaments. But the lessons young players gain between the foul lines have guided some to become astronauts, emergency first responders, bestselling authors, military heroes, professional athletes and even president of the United States”(The New). Sports are held to such a high standard and are such a huge deal in the US because these things are noticed. The United States is seen as a powerful nation because of the individuals that lead our country. These individuals learned the same qualities that are being taught through sporting events and recreational activities.

In 1996, Kevin Plank, a former special teams captain at the University of Maryland had an idea for clothing that would revolutionize the way athletics would be played. In his days in college playing football and going through two-a-days, he knew there had to be a better solution to dealing with perspiration than changing his cotton shirts. Plank created a shirt with moisture-wicking performance fibers, engineered to keep athletes cool, dry, and light even in the most hot and brutal conditions. In 1997, Under Armour created clothes for all seasons, whether it’s cold or hot. As Plank began to search the East coast, he came from selling gear out of the trunk of his car to 1998 where he moved into a new warehouse ("Under Armour, Inc. - History.").

This year marketing for Back to School was a success for this retail company. Children went back to school with the latest fashionable footgear, from Nikes to Reeboks. Super star tennis player “Serena Williams” even enjoys the comfort of one wearing one of Foot Locker’s leading line of clothes (Low, E. 2015).” brands sold at this company such as Under Armor. The numbers in sales were phenomenal this year for Under Armor; According to Elaine Low with Investor’s Business Daily (2015) “Nike is continuing to show dominance on the tennis court this week as Roger Federer, Serena Williams and others sport the

In 2013, the sporting goods retailer entered into a partnership with the respected Los Angeles Lakers franchise becoming the NBA basketball team’s official sporting goods retailer to increase interest in the corporation and its presence within the Lakers’ regional market. Moreover, the Big 5 Sporting Goods is highly involved in offering monetary donations and discounts to local youth athletic organizations in accordance with the retailer’s mantra as being a “convenient neighborhood sporting goods retailer that consistently delivers on value.” (2016, BGFV

Goals- The company is developing and expanding their product line to provide new ways to support athletes whether

At some point in one’s life, he or she gets introduced to sports which have become a staple in society around the world. For example, most countries have a national team for different sports such as soccer, volleyball, and baseball. There are many companies like Addis, Reebok, and Asics that produce sportswear for every sport imaginable. Two of the biggest sportswear companies are Nike and Under Armour. Athletes and non-athletes all over the world use Nike and Under Armour products every day.

Since the creation of man, sports have had a tremendous role in the way people live their lives. From the time we are born, until our elderly age, most of us are involved in some way with sports. Whether it is a scrimmage game of soccer at recess in elementary school, playing on the varsity athletic team or simply watching the Olympics or sporting events on television, sports have an influential role in our everyday lives. The outstanding popularity of the sports industry has profoundly affected youth sports organizations that an estimated twenty-six million children ages six through eighteen participate in at least one school or community based athletic program (Smith & Smoll, 1997). Well structured sport programs can provide youths with

Consumers are adopting sportswear at an astounding rate with the rise in health, lifestyle, and fitness trends recognized and accepted by many people today. Consequently, Athletics Supreme targets active lifestyle enthusiasts interested in a new and affordable clothing line that will continue to develop through the popularity of mainstream professional sports and the expansion of active lifestyle behaviors translating into emphasized support for youth athletic

“The Toys R Us campaign offers fun, simple ideas to help people "go blue", such as a special app on its Facebook page to help fans give their profile picture a blue tone.” Accepting donations for two months as well. Cause-related marketing is “marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause companies associate with causes to create long-term relationships with their customers, building corporate and brand equity that should eventually lead to increased sales.” Toys R Us found a way to help an organization while promoting the stores image in a good light. Research shows 70 percent of buyers have bought a cause-related marketed item.

As the word of mouth for the growing product line of Under Armour started to stretch past the locker room, the message was soon received by friends of friends and then their friends and so on. Under Armour's brand visibility started to spread as more and more collegiate athletic trainers and athletes started actively seeking out the product. Soon demand flourished (Mullman, 2009). This word of mouth buzz was perfectly aligned with the marketing strategy put in place by Plank and his staff.

Under Armour 's mission is to have all athletes better with passion, design and innovation.