Build-a-Bear: Build-a-Memory

1033 Words Dec 25th, 2011 5 Pages
1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions?

Answer: Why children like staffed animals? Why children like Teddy bear over other staffed animal?

The answer of the above two question will give you the answer “what is the needs and wants of Build-A-Bear customers?” as well. First of all, children like to play. They always wish to play with those animals and superheroes that they see in the Television screen and other media especially in cartoons. As Build-A-Bear’s customers are almost children, their need is to play.

Now, come to the second question, it focuses of a specific toy
…show more content…
Build-A-Bear always remember their customers’ needs, wants and demands while planning for their business. As all these terms are very variable in nature, Build-A-Bear’s business plan also varies time to time according to the changing factors. So, they are three major factors of Build-A-Bear’s actions.

2. In detail, describe all facets of Build-A-Bear’s Product. What is being exchanged in a Build-A-Bear transaction?

Answer: We can simply describe Build-A-Bear as a toy workshop that makes and sells toys to the kids. But the statement won’t describe the majority aspect of Build-A-Bear and its product facets. Actually Build-A-Bear doesn’t take part in producing finished toys rather it gives its customers the opportunity to take part in assembling the key contents of products and preparing one according to their own choices. For implementing these, Build-A-Bear arranges its stores with some segments which include Choose Me, Stuff Me, Dress Me, and Name Me etc. In addition, Build-A-Bear also exclusively partnered with Skechers Shoes and sells shoes, sandals, boots and slippers. Build-A-Bear is a major investor of the start-up “Ridemakerz” (25% ownership stake) and it has a similar business unit “Friends 2B Made” in its portfolio.

Surely the success of Build-A-Bear is not all about its product but the experience that children gather by participating in the creation of their personalized entertainment. So, Build-A-Bear is mainly
Open Document